Category: Sports Marketing


TECH Transformation…
May 28, 2020
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TECH Transformation…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

During this shutdown, finding ways to stay ahead of the “innovation curve” will be key as you move forward in your business. Many times businesses either do not have the time or do not want to take the time to ensure they keeping pace or exceeding the progressions in technology. This IS the time to […]

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Leadership…
April 20, 2020

Leadership…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

You may not know where to exit the wave, but you can sure ride and adapt along the way. Being able to lead others while there seems no clear direction is what defines brands that have longevity. In this crisis finding a way to lead and set the path forward while understanding the unknown is […]

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Performance Marketing…
April 6, 2020

Performance Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

KPIs’ were traditionally utilized to measure tangible metrics, and marketing was an elusive ROI. Now with digital tools at our disposal it nows becomes tangible to gauge Performance Metrics with marketing investments. Now the challenge becomes “how” to thread these differing tiers of marketing investment into a singular “dashboard” of KPI’s. At LiquidMind #liquidmindsite , […]

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March 31, 2020

The Visionary Brand…Podcast Series UCI #1

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Recently presented to the UCI Innovation & Entrepreneurship Masters program on my new book “The Visionary Brand”, due for release this year. Also, just started our Podcast series, this is the first in many to come on “The Visionary Brand” and my BOSS (Break Out Session Series) Program. #thevisionarybrand #vision #visionaries https://podcasts.apple.com/us/podcast/bryan-smeltzer-the-uci-antrepreneur-center/id1502029227?i=1000468993924

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March 30, 2020

AI…Adoption

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Artificial Intelligence (AI) deployment like any other great technology has some issues/bugs to work out as it is integrated into both organic and legacy systems. However, those companies with the foresight to adopt (AI) will achieve “First Mover” status while others play catch up. Interesting enough playing catch up with the playbook built by these […]

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Reputation vs Character…
March 17, 2020

Reputation vs Character…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing….” Life Wisdom from President Lincoln    

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March 2, 2020
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Succeed…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Being able to survive in the land of giants when you are a start up seems virtually impossible, but with the proper diligence you can set a course which increases your chances of success. From blatant knock offs, to direct IP violations, those with the deeper pockets inevitably win, but sometimes not. Being able to […]

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Entrepreneur Mindset…
February 6, 2020
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Entrepreneur Mindset…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Social Media , Sports Marketing 0 comments

For Entrepreneurs being able to adapt and grow within their role is key to a successful transition from a multi-tasking “do it yourself” role to a true inspirational Leadership position. Your role will change, responsibilities will increase, effective time management is critical, but being a Leader or Visionary inside the company will be integral to […]

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The Visionary Brand…UCI
February 5, 2020
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The Visionary Brand…UCI

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Had a great presentation on my upcoming book “The Visionary Brand” ¬†#TheVisionaryBrand to the inaugural UCI Master of Innovation and Entrepreneurship program students and faculty¬†at the Paul Merage School of Business. Very engaging presentation, with students that will hit the ground running ! Great to see so many universities adopting this invaluable curriculum, as this […]

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January 20, 2020
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Leadership…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Leadership is a talent many say they have, but few actually possess. There is so much that goes into a great Leader, and personality is a leading indicator of your ability to lead your Brand or Team, both are intertwined and essential to the success. I have seen many Brands where the Leadership has neither […]

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