My Story
Built It
From The
Inside Out.
Oakley
adidas
TaylorMade
K-Swiss
Schutt Sports
Arena
Rudy Project
I grew up in North Dakota. Blue-collar parents. A work ethic that never left. I moved to California with an engineering degree and no connections — just a clear vision and a stubborn commitment to executing it.
"Thirty years later — Oakley's labs, adidas' global HQ, TaylorMade's fairways. My own company. Built it. Sold it to a VC. Wrote the book on what makes brands Visionary. Literally."
Today I help founders and brand leaders apply that same framework — through LiquidMind, my books, my podcast, and The Visionary Files.
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