WHAT MAKES A BRAND TRULY A VISIONARY?

What magical formula has built Iconic brands such as; Apple, Nike, adidas, and allowed them to sustain their success and maintain their brand Vision for  generations.

In his book, The Visionary Brand, Bryan explores what is at the core of these generational brands, what it takes to become a Visionary, and the foundational pillars needed to achieve Visionary status—defining the origins around creating this Masterpiece and why having all these attributes is so elusive.