Bryan Smeltzer’s The Visionary Brand: The Success Formula Behind the World’s Most Visionary Brands explores the foundational principles that enable iconic companies like Apple, Nike, and Adidas to sustain their success across generations.
Drawing from his extensive executive level experience with global, iconic brands, he identifies key elements—product innovation, marketing, culture, and ethics—that must harmoniously integrate into a brand’s DNA to achieve Visionary status.
The book opens with a case study of Oakley, illustrating how losing alignment with core values can jeopardize brand loyalty and authenticity. The book emphasizes that Visionary brands maintain their identity by adhering to foundational principles while adapting to market changes. He introduces concepts like the “Power Triad” and “culture matrix” to guide businesses in navigating competitive ecosystems. Bryan’s practical approach combines real-world examples with strategic insights, offering startups and established brands tools to build an enduring market presence. His framework underscores the importance of authenticity, creativity, and long-term vision in fostering a passionate culture and loyal customer base.
The Visionary Brand serves as a comprehensive resource for entrepreneurs and business leaders aiming to create or sustain visionary organizations.
The Visionary Leader provides insights into the principles, qualities, strategies, challenges, and successes that make up the lives of remarkable, Visionary individuals. It offers actionable advice to apply to your life and career, whether you aspire to define your vision, lead organizations, or pursue your lifelong dream. Additionally, this book promotes a deeper understanding of the importance of Visionary leadership in driving innovation, building a generational culture, and changing how we see the world.
By showcasing these real-life examples of Visionary leaders who have overcome adversity and achieved remarkable success, the book empowers readers to embrace their potential and pursue their dreams with courage, resilience, and purpose. Ultimately, by illuminating the transformative power of Visionary leadership, you can walk away inspired, informed, and empowered to become a catalyst for positive change in your life and your world.
Bryan Smeltzer, is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, Taylor Made, Adidas, K-Swiss, Schutt Sports, among other international brands.
Also, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.
He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.
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