WHAT MAKES A BRAND TRULY A VISIONARY?
Product, Innovation, Culture, Marketing…
What magical formula has built Iconic brands such as; Apple, Nike, adidas, and allowed them to sustain their Vision and maintain their brand vision for generations.
In The Visionary Brand, we explore what is at the core of these generational brands, what it takes to become a Visionary, and the foundational pillars needed to achieve Visionary status—defining the origins around creating this Masterpiece and why having all these attributes is so elusive.
The Visionary Brand outlines the strategic elements to implementing this formula:
- Defining your Vision, and following your path.
- Foundational Pillars of Success.
- Creating a continual flow of Innovative Ideas & Products.
- Developing a Breakaway Design Strategy.
- Maintaining Premium Positioning.
- Building a Passionate Culture.
- Market Driving vs Market-Driven strategy.
- Becoming a Leader vs a Follower.
- Having the Courage to be Great.
In addition, building a continual flow of innovations, executing a breakaway product strategy, maintaining premium positioning, and creating a culture embraced by both brand and community.
ABOUT THE AUTHOR
Bryan Smeltzer, is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, Taylor Made, Adidas, K-Swiss, Schutt Sports, among other international brands.
Also, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.
“The Visionary Brand: The Success Formula Behind the Worlds Most Visionary Brands belongs in any business collection focused on branding success, and makes a case for fostering a visionary, market-driving force that achieves through innovation and inspiration.
From product visions and engagement choices to creating a disruptive, different brand that stands out from the crowd, Bryan Smeltzer provides a series of admonitions that cover the processes of a successful formula for transformation and change. Business collections will find his book specific and filled with opportunities that visionary thinkers will find enlightening and inspirational, grounded in the nuts and bolts of realworld experience.”
D. Donovan, Senior Reviewer
Midwest Book Review
“Mr. Smeltzer’s book on The Visionary Brand is a welcome, real-world overview of how a brand manager is an ‘…orchestra leader…’ and I can’t wait to share this title with my students in my branding classes.”
Robert Hughes, Professor/Educator
University of Florida
“This book is both: inspiring and practical. It covers visionary brand concepts and how to achieve success in building one. In the other side, I got a feeling that a strong and visionary brand is closely connected to the company you are built, it’s culture, attractiveness to customers and how customers associate themselves with company’s solutions, become ambassadors and promoters of the brand they love and loyal to.”
Darya Yegorina, C-Level Executive, Blogger/Influencer
“The Visionary Brand outlines what it takes to build a true, authentic Visionary brand. It provides actionable insight and entertaining case studies that can support you in taking your brand to the next level and beyond!”
Chris Lupo, Director of Sports Marketing, Rudy Project
“Out of the Box?” Re-imagine! Burn the BOX…!”
Tom Peters, Marketing Guru, Reimagine
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