The Visionary Brand
Breakout Session Series (BOSS) Presentation Program
Directly from his new book, The Visionary Brand, in this series of BOSS Lectures, Bryan discusses the key areas which drive a brand to sustain generational success.
Each 30-45 minute Session builds upon one another, creating a foundational platform for start-ups, or ongoing brands to develop a culture of creativity, market disruption and global growth.
- The Journey
- The Brand
- The Vision Paradox
- The Elements of a Successful Formula
- The Creative Engine
- The Positioning
- The Omni Channel Funnel
- The Power Triad
- The Culture Matrix
- The Product Vision
- The Fuel
- The UX
- The New Age
- The Artist
Bryan has given hundreds of presentations over his career to some of the largest, most innovative brands in the world, along with Start-ups, Universities, Venture Capital Forums and Sporting Goods Associations.
Bryan Smeltzer is a seasoned executive, having held several senior-level roles leading business development, product creation, global marketing and sales with some of the most iconic brands in the world; Oakley, K-Swiss, TaylorMade, and adidas, among other international brands. With each of these brands, Bryan was a vital part of the executive team building divisions, defining and executing global strategies, or creating new market opportunities. Overseeing $250M in revenue, along with starting brands from the ground up and building international divisions.
Along with his over 25 years of global brand experience, he also founded and successfully ran a better men’s apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.