The Visionary Brand Breakout Session Series (BOSS) Presentation Program
In this series of BOSS lectures, Bryan discusses the key areas which drive a brand to sustain generational success. Each 30-45 minute Session builds upon one another, creating a foundational platform for new, or ongoing brands to create a culture of creativity, disruption and global growth.
- The Journey
- The Brand
- The Vision Paradox
- The Elements of a Successful Formula
- The Creative Engine
- The Positioning
- The Omni Channel Funnel
- The Power Triad
- The Culture Matrix
- The Product Vision
- The Fuel
- The UX
- The New Age
- The Artist
Bryan has presented to some the most prestigious Universities in the county, including;
- USC Iovine & Young Entrepreneurship Academy.
- UCI Merage School of Innovation & Entrepreneurship
- UCLA Price Center for Entrepreneurship & Innovation
Bryan Smeltzer is a seasoned executive, having held several senior-level roles leading business development, product creation, global marketing and sales with some of the most iconic brands in the world; Oakley, K-Swiss, TaylorMade, and adidas, among other international brands. With each of these brands, Bryan was a vital part of the executive team building divisions, defining and executing global strategies, or creating new market opportunities. Overseeing $250M in revenue, along with starting brands from the ground up and building international divisions.
Along with his over 25 years of global brand experience, he also founded and successfully ran a better men’s apparel brand, eventually selling to a venture capital firm after ten years of profitable growth. He is the recent author of The Visionary Brand, a book dedicated to understanding how iconic brands have sustained and maintained their unified Vision over generations.