February 24, 2022


by bryansmeltzer in Branding , Business Development , Digital Marketing , Entrepreneurship , Inspiration , Leadership , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments


THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands

Off to a good start after a couple of weeks, and very blessed to have so many who have already benefited from having read The Visionary Brand.

Now available through book distributors globally including;

Barnes & Noble – https://bit.ly/3GUPliJ
Amazon – https://amzn.to/3v0By7W
The Visionary Brand (Direct) – https://bit.ly/3v0Ykwu

“Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeking to expand their market share.

The Visionary Brand is unreservedly recommended for Business Management, and for the personal reading lists of entrepreneurs, and corporate executives.”

James Cox, Editor-in-Chief, Midwest Book Review

Becoming Visionary

The Journey

The Brand
• Evolution
• Loyalty
• Pillars

The Vision Paradox
• Breakaway Product Pipeline
• Foresight
• Revolution . . . Recreate . . .

The Elements Of A Successful Formula
• The Creative Engine
• Market-Driving Vs. Market-Driven
• Be Disruptive
• Be Different
• Case Study: Category Disruption

• The Positioning
• Selling Your Soul
• Bloodlines
• The Best
• Loyalty Loop
• Strategic Competitiveness
• Promote A Lifestyle

The Omni-Channel Strategy

The Power Triad

The Culture Matrix Culture and Leadership

The Product Vision
• Innovate, Don’t Imitate
• Create Breakaway Products
• Build A Drawdown Product Pipeline
• Lead Through Extinction
• The Brand Is The Product
• Take Risks

The Ecosystem

The Fuel
• Inspire Through Personalization
• Brand Ambassadors

The UX
• Engagement
• Empathize

The New Age
• Disruptive Revolution
• Visionary Legacy

The Artist

The Courage
• Destiny
• Live Your Dream

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The author

I have a passion for living balanced life and a strong faith...each equally important for thriving and excelling…I love crushing mountain bike trails, exploring and finding ways to grow beyond the “status quo”. I am a dedicated, innovation driven team leader with a passion for establishing a disruptive vision and executing a market dominating strategy… Our industry has always been about creating innovative, market driving solutions that enhance performance or provide for a better life beyond sport. It has also been about culture, fit and passion for the brand. When these foundational pillars are removed, the brand starts to crumble. Being part of an industry that bridges talent between product creation, marketing, sales, finance and operations is formula for success, because every function is about building a foundational performance brand. It’s galvanizing when elite athletes wear and endorse our creations, but the real strength is leading the teams that combine their creative forces and technical expertise to make the engine roar. I am always passionate for defining and leading the next industry revolution… Extensive executive level experience across globally recognized brands, each number one in their respective  markets, along with having founded and successfully sold my own branded apparel company. Whether establishing new product lines, building global marketing strategies, leading design/development teams, I have a passion for building and growing brands.  Some examples; • Built Zamst from start up to achieving nationwide North American distribution, and 845% revenue growth over a 3 1/2 year period. • With Gathering Storm, grew TaylorMade/adidas Golf Accessories from $11M to $48M over 3 years. • K-Swiss, global executive management of $38M in international licensee’s and domestic apparel/accessories division. • OAKLEY, built and successfully developed “Athletic Division” NCAA licensed team eyewear/apparel product lines achieving $1.4M in initial season.


The Visionary Brand
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