By Bryan Smeltzer



THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands

Off to a good start after a couple of weeks, and very blessed to have so many who have already benefited from having read The Visionary Brand.

Now available through book distributors globally including;

Barnes & Noble –
Amazon –
The Visionary Brand (Direct) –

“Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeking to expand their market share.

The Visionary Brand is unreservedly recommended for Business Management, and for the personal reading lists of entrepreneurs, and corporate executives.”

James Cox, Editor-in-Chief, Midwest Book Review

Becoming Visionary

The Journey

The Brand
• Evolution
• Loyalty
• Pillars

The Vision Paradox
• Breakaway Product Pipeline
• Foresight
• Revolution . . . Recreate . . .

The Elements Of A Successful Formula
• The Creative Engine
• Market-Driving Vs. Market-Driven
• Be Disruptive
• Be Different
• Case Study: Category Disruption

• The Positioning
• Selling Your Soul
• Bloodlines
• The Best
• Loyalty Loop
• Strategic Competitiveness
• Promote A Lifestyle

The Omni-Channel Strategy

The Power Triad

The Culture Matrix Culture and Leadership

The Product Vision
• Innovate, Don’t Imitate
• Create Breakaway Products
• Build A Drawdown Product Pipeline
• Lead Through Extinction
• The Brand Is The Product
• Take Risks

The Ecosystem

The Fuel
• Inspire Through Personalization
• Brand Ambassadors

The UX
• Engagement
• Empathize

The New Age
• Disruptive Revolution
• Visionary Legacy

The Artist

The Courage
• Destiny
• Live Your Dream

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