Loyalty & Value, The Two Anchors for “Recurring” Revenue Growth When brands are looking to generate revenue growth and expansion, driving market share on a global scale, there is always a common truth, either you are building Loyalty or Driving Value. The product itself is driven by performance, lifestyle enhancement, or some other “tangible” metric. […]
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Loyalty & Value, The Anchors of a Successful Brand
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AMAZON BESTSELLER: THE VISIONARY BRAND
BESTSELLER AMAZON! THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands Off to a good start after a couple of weeks, and very blessed to have so many who have already benefited from having read The Visionary Brand. Now available through book distributors globally including; Barnes & Noble – https://bit.ly/3GUPliJ Amazon – […]
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Loyalty Loop Brand Marketing…
Loyalty Loop Brand Marketing… The consumer purchase Journey has changed significantly, and for the better. For those brands who have decided to embrace, and authentically make this Journey easier for your community to thrive, those who choose to ignore it are slowly killing off their lifeblood to future success! The Loyalty Loop is the new […]
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THE VISIONARY CHRONICLES PODCAST: Product Positioning | How to Find Open Water Opportunities
THE VISIONARY CHRONICLES PODCAST Product Positioning | How to Find Open Water Opportunities Too many times I have seen companies try to battle it out in the bloody waters where everyone is going after the same catch! In order to succeed in your category or market, you must understand the “HOW” and “WHY” to […]
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THRIVE GLOBAL MAGAZINE INTERVIEW: “VISION”
Thrive Global Magazine Article: “VISION” Recent Interview with Thrive Global on “VISION”. Vision; have a Visionary leader who can see the future and map out the path to achieving this goal. This trait is inherent in all Great companies, and without a Visionary, they will sail listlessly with no rudder or sail and no direction. […]
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Failure | Stepping Stone to Success
The Visionary Chronicles PODCAST Failure | Stepping Stones to Success As hard as failure is for brand leaders to accept, it is necessary in order for you to both learn and succeed. No great IDEA has ever been commercialized without some form of failure along the way. In my PODCAST I discuss how to use […]
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Pivot w/ a Purpose…
Pivoting during a Crisis, or when you feel revenue declines are irreversible, is a necessary strategy to ensure you thrive or survive. However, like most strategies, you must have a plan to differentiate yourself, whether in product or a definitive POD. Define your Pivot point, develop your Pivot strategy, communicate your new direction, and execute […]
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Life…
“Take care of all your memories. For you cannot relive them…” Life Wisdom from Mr. Bob Dylan Always take the time to enjoy life, and treasure each day! #dylan #bobdylan #liquidmindsite #thevisionarychronicles
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Loyalty…Authentic Success
Loyalty, authentic growth is hard to measure but must be quantified in order to understand who is driving your future. In the age of direct to consumer e-comm business, you must have an edge beyond just great product. You must be able to authentically connect with your Loyal community in order to grow organically. I […]
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Entrepreneurship…
Entrepreneurs are a unique breed and even more ones who can be called purebred Entrepreneurs. Those true purebred are ones that have taken something literally from nothing and have built a company foundation, profitability, and are thriving in their respective category or channel. It is not those who have had little to no risk while building […]
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