During this shutdown, finding ways to stay ahead of the “innovation curve” will be key as you move forward in your business. Many times businesses either do not have the time or do not want to take the time to ensure they keeping pace or exceeding the progressions in technology. This IS the time to […]
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Thoughts
Category: Social Media
#billgates, #innovationstrategy, #stevejobs
TECH Transformation…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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@digitalstrategy, #liquidmindsite, hbr
Digital Transformation…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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This crisis brings a need to be more effective across all platforms, being able to engage remotely, and having a technology base in place that will allow for scale in this new age. Although it is a great idea to start with technology, it is even better to find those who can drive this machine […]
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Personalize…
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Branding
, Business Development
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, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
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Being able to engage with, and maintain your current or future customers is a key metric to the long term success of any brand. This was not always the case, as the purchase funnel did not engage post-purchase, now it is a necessity. Engagement with purpose, providing value to the customer. This is what allows […]
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Urgency of the now…
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Branding
, Business Development
, Digital Marketing
, Marketing
, Social Media
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“We must accept finite disappointment, but never lose infinite hope…” Life Wisdom from Martin Luther King, Jr. Always remember the past, but look towards the future!
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Leadership…
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Branding
, Business Development
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, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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You may not know where to exit the wave, but you can sure ride and adapt along the way. Being able to lead others while there seems no clear direction is what defines brands that have longevity. In this crisis finding a way to lead and set the path forward while understanding the unknown is […]
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Imagine…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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Being proactive, and continuing to keep the engines of creativity flowing throughout your brand during these times is crucial. This is time for free flowing idea collaboration, reflection and focus. Defining opportunities as you move forward… Imagination, and the ability to keep your team energized is key. With the digital tools now available, collaboration and […]
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Performance Marketing…
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Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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KPIs’ were traditionally utilized to measure tangible metrics, and marketing was an elusive ROI. Now with digital tools at our disposal it nows becomes tangible to gauge Performance Metrics with marketing investments. Now the challenge becomes “how” to thread these differing tiers of marketing investment into a singular “dashboard” of KPI’s. At LiquidMind #liquidmindsite , […]
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