Category: Social Media


TECH Transformation…
May 28, 2020
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TECH Transformation…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

During this shutdown, finding ways to stay ahead of the “innovation curve” will be key as you move forward in your business. Many times businesses either do not have the time or do not want to take the time to ensure they keeping pace or exceeding the progressions in technology. This IS the time to […]

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Digital Transformation…
May 6, 2020
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Digital Transformation…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

This crisis brings a need to be more effective across all platforms, being able to engage remotely, and having a technology base in place that will allow for scale in this new age. Although it is a great idea to start with technology, it is even better to find those who can drive this machine […]

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Personalize…
April 23, 2020

Personalize…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Being able to engage with, and maintain your current or future customers is a key metric to the long term success of any brand. This was not always the case, as the purchase funnel did not engage post-purchase, now it is a necessity. Engagement with purpose, providing value to the customer. This is what allows […]

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Urgency of the now…
April 22, 2020

Urgency of the now…

by bryansmeltzer in Branding , Business Development , Digital Marketing , Marketing , Social Media 0 comments

“We must accept finite disappointment, but never lose infinite hope…” Life Wisdom from Martin Luther King, Jr. Always remember the past, but look towards the future!

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Leadership…
April 20, 2020

Leadership…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

You may not know where to exit the wave, but you can sure ride and adapt along the way. Being able to lead others while there seems no clear direction is what defines brands that have longevity. In this crisis finding a way to lead and set the path forward while understanding the unknown is […]

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Imagine…
April 10, 2020

Imagine…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Being proactive, and continuing to keep the engines of creativity flowing throughout your brand during these times is crucial. This is time for free flowing idea collaboration, reflection and focus. Defining opportunities as you move forward… Imagination, and the ability to keep your team energized is key. With the digital tools now available, collaboration and […]

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Performance Marketing…
April 6, 2020

Performance Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

KPIs’ were traditionally utilized to measure tangible metrics, and marketing was an elusive ROI. Now with digital tools at our disposal it nows becomes tangible to gauge Performance Metrics with marketing investments. Now the challenge becomes “how” to thread these differing tiers of marketing investment into a singular “dashboard” of KPI’s. At LiquidMind #liquidmindsite , […]

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April 3, 2020
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Natural Voice Language…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Natural Voice Language (NVL) search on demand is a technology which is being refined every day, and with Artificial Intelligence (AI) integration it will become better each day, if not hour. Although not ideal in many instances, NVL is a the next wave being integrated into our lives across all devices. This will soon become […]

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March 31, 2020

The Visionary Brand…Podcast Series UCI #1

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Recently presented to the UCI Innovation & Entrepreneurship Masters program on my new book “The Visionary Brand”, due for release this year. Also, just started our Podcast series, this is the first in many to come on “The Visionary Brand” and my BOSS (Break Out Session Series) Program. #thevisionarybrand #vision #visionaries https://podcasts.apple.com/us/podcast/bryan-smeltzer-the-uci-antrepreneur-center/id1502029227?i=1000468993924

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March 30, 2020

AI…Adoption

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Artificial Intelligence (AI) deployment like any other great technology has some issues/bugs to work out as it is integrated into both organic and legacy systems. However, those companies with the foresight to adopt (AI) will achieve “First Mover” status while others play catch up. Interesting enough playing catch up with the playbook built by these […]

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