Category: Social Media


March 31, 2020

The Visionary Brand…Podcast Series UCI #1

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Recently presented to the UCI Innovation & Entrepreneurship Masters program on my new book “The Visionary Brand”, due for release this year. Also, just started our Podcast series, this is the first in many to come on “The Visionary Brand” and my BOSS (Break Out Session Series) Program. #thevisionarybrand #vision #visionaries https://podcasts.apple.com/us/podcast/bryan-smeltzer-the-uci-antrepreneur-center/id1502029227?i=1000468993924

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March 30, 2020

AI…Adoption

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Artificial Intelligence (AI) deployment like any other great technology has some issues/bugs to work out as it is integrated into both organic and legacy systems. However, those companies with the foresight to adopt (AI) will achieve “First Mover” status while others play catch up. Interesting enough playing catch up with the playbook built by these […]

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March 27, 2020

Mobile Force…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

With uncertainly in the world, being able to create a “FLEX” infrastructure is key to ensuring you are still effectively and efficiently running your company. Some may not have this flexibility, but most do, having the right infrastructure technology in place is critical. Also, ensuring you are training your teams to meet/execute virtually and setting […]

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March 25, 2020

Sales Effectiveness…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Uncategorized 0 comments

Being able to personalize the User Experience (UX) is important, and will continue to be the main focus around e-comm engagement, but there are many other areas to focus on as well… data driven sales opportunities expedites the sales acquisition process along with enhancing future revenue growth. Deployed multiple pillars will allow for a smooth […]

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Reputation vs Character…
March 17, 2020

Reputation vs Character…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing….” Life Wisdom from President Lincoln    

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March 2, 2020
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Succeed…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Being able to survive in the land of giants when you are a start up seems virtually impossible, but with the proper diligence you can set a course which increases your chances of success. From blatant knock offs, to direct IP violations, those with the deeper pockets inevitably win, but sometimes not. Being able to […]

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February 10, 2020
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by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

IP is a key component to establishing a brands “first mover” advantage, just do not become reliant a “one hit” wonder. You must fill this IP pipeline with new, commercially viable “breakaway”, disruptive products or technology. Those who deploy this strategy effectively, and evangelize the need to keep the waves of innovation flowing are the […]

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Entrepreneur Mindset…
February 6, 2020
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Entrepreneur Mindset…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Social Media , Sports Marketing 0 comments

For Entrepreneurs being able to adapt and grow within their role is key to a successful transition from a multi-tasking “do it yourself” role to a true inspirational Leadership position. Your role will change, responsibilities will increase, effective time management is critical, but being a Leader or Visionary inside the company will be integral to […]

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The Visionary Brand…UCI
February 5, 2020
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The Visionary Brand…UCI

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Had a great presentation on my upcoming book “The Visionary Brand” ¬†#TheVisionaryBrand to the inaugural UCI Master of Innovation and Entrepreneurship program students and faculty¬†at the Paul Merage School of Business. Very engaging presentation, with students that will hit the ground running ! Great to see so many universities adopting this invaluable curriculum, as this […]

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January 23, 2020
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Value Management…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Customer Value creation, and ongoing management are the new norm for Brands wanting to sustain long term value and consistency with revenue forecast. This Customer Value analysis, unlike CRM, throws in some analytical analysis regarding Long Term Value (LTV), which prior to deploying this strategy, did not exist. While CRM still has its place, being […]

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