Loyalty & Value, The Anchors of a Successful Brand
Loyalty & Value, The Two Anchors for “Recurring” Revenue Growth
When brands are looking to generate revenue growth and expansion, driving market share on a global scale, there is always a common truth, either you are building Loyalty or Driving Value.
The product itself is driven by performance, lifestyle enhancement, or some other “tangible” metric. Your ability to build “Loyalty”, and provide “Value” are the two pillars that will drive LONG-TERM revenue growth for your Brand.
Have a plan to increase Community, Customer Loyalty, and Value BEYOND the product and you will succeed!
In my new book, #TheVisionaryBrand I discuss this strategy in detail, along with many other attributes which define a Visionary Brand!
Now available through Amazon, Barnes & Noble, along with other global book distribution sites;
AMAZON – https://amzn.to/3v0By7W
Barnes & Noble – https://bit.ly/3GUPliJ
#TheVisionaryBrand #TheVisionaryBrandBook #visionaryleadership #thevisionarychroniclespodcast