March 15, 2022
, , ,


by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Entrepreneurship , Inspiration , Leadership , Marketing , Merchandising , Product Innovation 0 comments

The Visionary Chronicles Podcast

The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands
Available across all book retailers:

Amazon: The Visionary Brand
Barnes & Noble: The Visionary Brand


Just because I can SEE…
does not mean I have VISION…

The Vision Paradox is a dilemma faced by many brands. When building your teams, especially early on, you will find that they need complementary skillsets and the ability to orchestrate together.
This analogy is very similar to when you hear a beautiful concerto, and all instruments complement one another. Making for a collective team, all know their role and core expertise. You do not want someone who does not know how to play the violin, playing a violin. This one failed, non-complimentary team member ruins this beautiful orchestration of a team. Some call it “staying in your lane” or “know what you know, and that which you do not,” either way, team members assigned to roles need to be complimentary to accomplish anything.
Having been in global brands overseeing product, marketing, and business development, there is a method to success, and this method includes defining roles specific to team members’ skillset.
Suppose you are to move your brand into Visionary thinking and status. In that case, you must have all team members playing their roles, providing guidance, and leading the next revolutionary product, ensuring generational success.
In my new Podcast from The Visionary Chronicles, I discuss this Paradox and how to build a passionate, authentic team driven to realize generational success.

#thevisionarybrand #thevisionarychroniclespodcast #thevisionarybrandbook #visionaries #visionaryleadership #brandstrategy
Bryan Smeltzer
LiquidMind Inc.

The author

I have a passion for living balanced life and a strong faith...each equally important for thriving and excelling…I love crushing mountain bike trails, exploring and finding ways to grow beyond the “status quo”. I am a dedicated, innovation driven team leader with a passion for establishing a disruptive vision and executing a market dominating strategy… Our industry has always been about creating innovative, market driving solutions that enhance performance or provide for a better life beyond sport. It has also been about culture, fit and passion for the brand. When these foundational pillars are removed, the brand starts to crumble. Being part of an industry that bridges talent between product creation, marketing, sales, finance and operations is formula for success, because every function is about building a foundational performance brand. It’s galvanizing when elite athletes wear and endorse our creations, but the real strength is leading the teams that combine their creative forces and technical expertise to make the engine roar. I am always passionate for defining and leading the next industry revolution… Extensive executive level experience across globally recognized brands, each number one in their respective  markets, along with having founded and successfully sold my own branded apparel company. Whether establishing new product lines, building global marketing strategies, leading design/development teams, I have a passion for building and growing brands.  Some examples; • Built Zamst from start up to achieving nationwide North American distribution, and 845% revenue growth over a 3 1/2 year period. • With Gathering Storm, grew TaylorMade/adidas Golf Accessories from $11M to $48M over 3 years. • K-Swiss, global executive management of $38M in international licensee’s and domestic apparel/accessories division. • OAKLEY, built and successfully developed “Athletic Division” NCAA licensed team eyewear/apparel product lines achieving $1.4M in initial season.


The Visionary Brand
E-book Download

Fill out the form below to download your free copy.