November 29, 2021
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Authority Magazine Interview; How to Grow your Business or Brand by Writing a Book

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Entrepreneurship , Inspiration , Leadership , Marketing 0 comments
Authority Magazine Interview:
How to Grow your Business or Brand by Writing a Book.
Had a recent interview with Authority Magazine on how writing a book can improve your business, and expand your connections both professionally and personally.
When I wrote #TheVisionaryBrand book, I wrote with the intent of providing “first-hand” insight on what traits are prominent in achieving Visionary status as a brand.
This can come in many ways, both tangible and intangible. I have found with the global, iconic brands that the latter is usually the one overlooked the most when emulating a Visionary brand.
Was great to discuss with #AuthorityMagazine and provide some insight on why I wrote #TheVisionaryBrandbook and how it may benefit others if they decide to take this Journey!
#thevisionarybrandbook #thevisisonarychronicles #authoritymagazine #businessleadership

The author

I have a passion for living balanced life and a strong faith...each equally important for thriving and excelling…I love crushing mountain bike trails, exploring and finding ways to grow beyond the “status quo”. I am a dedicated, innovation driven team leader with a passion for establishing a disruptive vision and executing a market dominating strategy… Our industry has always been about creating innovative, market driving solutions that enhance performance or provide for a better life beyond sport. It has also been about culture, fit and passion for the brand. When these foundational pillars are removed, the brand starts to crumble. Being part of an industry that bridges talent between product creation, marketing, sales, finance and operations is formula for success, because every function is about building a foundational performance brand. It’s galvanizing when elite athletes wear and endorse our creations, but the real strength is leading the teams that combine their creative forces and technical expertise to make the engine roar. I am always passionate for defining and leading the next industry revolution… Extensive executive level experience across globally recognized brands, each number one in their respective  markets, along with having founded and successfully sold my own branded apparel company. Whether establishing new product lines, building global marketing strategies, leading design/development teams, I have a passion for building and growing brands.  Some examples; • Built Zamst from start up to achieving nationwide North American distribution, and 845% revenue growth over a 3 1/2 year period. • With Gathering Storm, grew TaylorMade/adidas Golf Accessories from $11M to $48M over 3 years. • K-Swiss, global executive management of $38M in international licensee’s and domestic apparel/accessories division. • OAKLEY, built and successfully developed “Athletic Division” NCAA licensed team eyewear/apparel product lines achieving $1.4M in initial season.


The Visionary Brand
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