Many people say when the timing is right I will serve. However, if you wait for the right time you may never serve for a greater purpose. Recently I had the privilege and honor of learning I will serve on the Board of Directors for the “Make A Wish” foundation (www.wish.org). This is an organization […]
Read More
Category: Product Innovation
Apparel, Apparel Sourcing, Blue Ocean, brand innovation, brand positioning, Footwear, Make a Wish, MLB, Nike, Oakley, TaylorMade
Make a Difference…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
0 comments
action sports, adidas, Apparel Sourcing, apple, Blue Ocean, Brand Sports Marketing, branding, Consumer Branding, consumer products, Innovation, NBA, NFL, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Failure to Learn…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
, Uncategorized
0 comments
Everyone at some point in their career will have a failure or should have a failure, learning how to deal with this inevitable reality will be the difference between learning and succeeding, or failing and never letting go. Successful leaders move on, and learn from these failures. Others can never seem to get over the […]
Read More
action sports, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, branding, Oakley, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Product Life Cycle Execution…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Successful Product Life Cycle Execution requires a disciplined approach, process driven mindset and accountability for execution. This is easier said than done, and their are many companies doing a lot of talking while others execute. Execution is the most critical ingredient to ensuring proper Product Life Cycle management. Other components which are part of the […]
Read More
action sports, adidas, Apparel, Apparel Sourcing, apple, Brand, brand innovation, Brand Sports Marketing, Brand Strategy, branding, consumer marketing, consumer products, Design, Digital Marketing, evolution, eyewear, Football, Footwear, innnovation, Innovation, MLB, NBA, Oakley, Process planning, Steve Jobs, Strategic Marketing, TaylorMade
Innovation Pipeline…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
Read More
action sports, adidas, apple, Art, baseball, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Oakley, Steve Jobs, Strategic Marketing
Disruptive vs Disrupting…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “Vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]
Read More
MLB, NBA, Nike, Oakley, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Brand Positioning…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Brand Positioning is a key to ensuring you connect properly with your “CORE” audience… This means your positioning MUST flow through the “bloodlines” of everyone inside the BRAND for it to be authentic. It is the duty of the those “key” holders to ensure the Equity stays in tact, and you do not lose your […]
Read More
action sports, adidas, Apparel Sourcing, apple, Art, artificial intelligence, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, branding, Consumer Branding, consumer products, Product Life Cycle, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Brand Product Lifecycle…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Brands who drive an effective Product Lifecycle strategy are able to survive the “Disruptive” battles that take others down. This battleground is not meant for the weary, you must have fought in the front lines before, survived the war, patched up your wounds and moved on to the next Product Evolution Cycle. These cycles require […]
Read More
action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Brand Strategy, branding, Consumer Branding, consumer marketing, consumer products, Design, Digital Marketing, evolution, Football, MLB, NBA, Oakley, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Driving Brand Value…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Driving Brand Value has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at […]
Read More
action sports, adidas, Apparel, Apparel Sourcing, apple, Blue Ocean, Brand, brand innovation, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer products, Digital Marketing, MLB, NBA, NFL, Nike, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Strategic, Brand Driven Sports Marketing…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Whenever brands look to strategic marketing and brand “activation” , one component is always how to effectively build, manage and define metrics on sponsorships deals. With digital marketing and social media tools, athlete/team “activation” has become easier, but you must also have a cohesive, brand driven strategy to reach out to your target demographic. This […]
Read More