“It’s the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen…” Wisdom from Muhammad Ali Always Believe, Never give up the Fight..!
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Category: Product Innovation
Never Give Up…
by
in
CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Voice Assisted Search…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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With Voice Assisted Search (VAS) taking off, the ability for brands to differentiate themselves to accommodate VAS will be the winners long term. Consumers/Brand Advocates are bombarded with content at levels, and times and ease of use is key to managing these digital time wasters. With VAS, this is easy, for now the technology needs […]
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action sports, Apparel, Art, Brand, Brand Sports Marketing, Consumer Branding, consumer products, Digital Marketing, Innovation, K-swiss, MLB, NBA, NHL, Nike, Oakley, Process planning, Steve Jobs, Strategic Marketing
Blending Function w/ Design…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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As simple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established a […]
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action sports, Apparel Sourcing, brand innovation, Brand Strategy, digital, Digital Marketing
Interactive Content…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Content is King…relevant Interactive Content that is personalize takes this to another level. Content that allows users to build their own experience is a key focus for brands, as they look to engage with new “Digital Consumer”. This new world reality has consumers attention span getting shorter and shorter…currently 7-8 seconds, and going lower each […]
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Live Life…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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“Take care of all your memories. For you cannot relive them…” Life Wisdom from Dylan Always live each day, as […]
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action sports, adidas, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Innovation, TaylorMade
Personalization…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]
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action sports, Apparel, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Sports Marketing, Brand Strategy, evolution, Execution, eyewear, innnovation, Innovation, K-swiss, NBA, NFL, Product Branding, Steve Jobs, Strategic Marketing, TaylorMade
Human to Tech…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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With the ever increasing use of technology across all functional areas, we need to assure that the inherit “creative value” that humans provide is brought into synergy with these technological advances. This will be crucial, and critical as we continue evolve and adapt over time. Finding this balance within each company should be a primary […]
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Perspective…
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in
Branding
, Business Development
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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“A good leader can engage in a debate frankly and thoroughly, knowing that at the end he and the other side must be closer, and thus emerge stronger. You don’t have that idea when you are arrogant, superficial, and uninformed…” […]
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action sports, Apparel Sourcing, Art, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, eyewear, Footwear, innnovation, NFL, Oakley, Product Life Cycle, Steve Jobs, TaylorMade
Brand Juice…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]
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