Building a platform for continual “Creative” success requires a cohesive mindset, and collective brand effort. These foundational principles ensures first and foremost those “driving” the brand are clear as to the near, and long term expectations. These expectations are built from defining “what” you as a brand stand for, “how” you are positioned, “where” you […]
Read MoreThoughts
Tag Archives: strategy
January 31, 2012
apple, Innovation, Steve Jobs, strategy
Reality Distortion…
inJust finished reading “Steve Jobs”, and I found a term tagged on Steve interesting; “Reality Distortion Field”. He would challenge employees to achieve his goals for Apple by imposing his will, but also by conveying what was soon termed a “Reality Distortion”. Steve did not want to hear changes could not be made, or products […]
Read More