Building a platform for continual “Creative” success requires a cohesive mindset, and collective brand effort. These foundational principles ensures first and foremost those “driving” the brand are clear as to the near, and long term expectations. These expectations are built from defining “what” you as a brand stand for, “how” you are positioned, “where” you […]
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Thoughts
Tag Archives: strategy
apple, Art, baseball, Design, Football, Innovation, leadership, MLB, NBA, NFL, NHL, Product, sales, Sports, strategy
Brand Creation or Destruction..
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
, Uncategorized
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, baseball, Blue Ocean, Brand, brand i, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, business development, Community, Consumer Branding, Consumer Goods, consumer marketing, consumer products, Design, Digital Marketing, evolution, Execution, eyewear, Football, Footwear Sourcing, foundation, innnovation, jobs, K-swiss, lifestyle branding, MLB, NBA, NFL, NHL, Nike, Oakley, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, sales, Social Marketing, Social Media, Sports, sports activation, Steve Jobs, Strategic Marketing, strategy, TaylorMade
“Brand Positioning… Open Water…”
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in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
Read Moreaction sports, adidas, Apparel, Apparel Sourcing, apple, apprel, Art, baksetball, baseball, Blue Ocean, Brand, brand i, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, business development, Community, Consumer Branding, Consumer Goods, consumer marketing, consumer products, Design, Digital Marketing, evolution, Execution, eyewear, Football, Footwear, Footwear Sourcing, foundation, golf, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, MLB, NBA, NFL, NHL, Nike, o'neill, Oakley, Outerwear Sourcing, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Design, product evolution, Product Innoi, product innovations, Product Life Cycle, Product Marketing, product Marketing.Oakley.K-Swiss, product positioning, quiksilver, rip curl, Social Marketing, Social Media, Sports, sports activation, Steve Jobs, Strategic Marketing, strategy, surf, TaylorMade, wave
“Product Evolution or Extinction…”
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in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]
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January 31, 2012
apple, Innovation, Steve Jobs, strategy
Reality Distortion…
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in
Branding
, Marketing
, Product Innovation
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Just finished reading “Steve Jobs”, and I found a term tagged on Steve interesting; “Reality Distortion Field”. He would challenge employees to achieve his goals for Apple by imposing his will, but also by conveying what was soon termed a “Reality Distortion”. Steve did not want to hear changes could not be made, or products […]
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