Defining your brands positioning and foundational principles is a key defining moment, as it defines to all who you engage with what you stand for, who you are, and how you will achieve success as a brand. By design this will tell to those who may not know who you are, and who you are […]
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Thoughts
Tag Archives: Strategic Marketing
February 11, 2020
apple, baseball, Brand Marketing, brand positioning, Brand Sports Marketing, Consumer Branding, golf, innnovation, Innovation, Steve Jobs, Strategic Marketing
Who are You…?
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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February 7, 2020
Apparel Sourcing, Art, brand positioning, Brand Sports Marketing, Design, evolution, Steve Jobs, Strategic Marketing, TaylorMade
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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Now with ’19 behind us, and ’20 here, what next…? There are many strategic opportunities for those brands willing to put forth the effort to migrate their Legacy systems, products, processes and procedures, and adopt and/or implement new ways to maximize ROI in our New Age. Those brands who are proactive vs reactive will also […]
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action sports, Apparel Sourcing, brand positioning, Footwear, innnovation, Innovation, MLB, NBA, Nike, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Entrepreneur Mindset…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Social Media
, Sports Marketing
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For Entrepreneurs being able to adapt and grow within their role is key to a successful transition from a multi-tasking “do it yourself” role to a true inspirational Leadership position. Your role will change, responsibilities will increase, effective time management is critical, but being a Leader or Visionary inside the company will be integral to […]
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action sports, adidas, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer products, evolution, innnovation, MLB, Nike, Oakley, Product Life Cycle, Steve Jobs, Strategic Marketing, TaylorMade
Personalization…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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Personalization is the “now” future, a must have and the holy grail for brands looking to establish, maintain and grow their community. Being able to communicate one to one w/ accuracy, at a granular and intuitive level is very difficult, but you must be at least laying the groundwork for implementation. The key will be […]
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action sports, adidas, Apparel, Apparel Sourcing, brand innovation, Brand Marketing, Brand Strategy, branding, Innovation, NBA, Product, Product Life Cycle, Steve Jobs, Strategic Marketing
Brand Positioning…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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action sports, Apparel Sourcing, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Execution, Footwear, Innovation, MLB, Oakley, Steve Jobs, Strategic Marketing
Brand Lifestyle…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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A Brand IS a lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of […]
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