Tag Archives: Marketing


September 23, 2015
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Creating a Masterpiece…

by bryansmeltzer in Branding , Merchandising , Product Innovation , Sports Marketing 0 comments

When striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]

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June 20, 2011
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Product Sourcing must match Vision…

by bryansmeltzer in Branding , Product Innovation 0 comments

When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of ┬áthe factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]

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