Building a platform for continual “Creative” success requires a cohesive mindset, and collective brand effort. These foundational principles ensures first and foremost those “driving” the brand are clear as to the near, and long term expectations. These expectations are built from defining “what” you as a brand stand for, “how” you are positioned, “where” you […]
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Thoughts
Tag Archives: leadership
apple, Art, baseball, Design, Football, Innovation, leadership, MLB, NBA, NFL, NHL, Product, sales, Sports, strategy
Brand Creation or Destruction..
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
, Uncategorized
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action sports, adidas, Apparel, Apparel Sourcing, apple, apprel, Art, baksetball, baseball, Blue Ocean, Brand, brand i, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, business development, Community, Consumer Branding, Consumer Goods, consumer marketing, consumer products, Design, Digital Marketing, evolution, Execution, eyewear, Football, Footwear, Footwear Sourcing, foundation, golf, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, MLB, NBA, NFL, NHL, Nike, o'neill, Oakley, Outerwear Sourcing, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Design, product evolution, Product Innoi, product innovations, Product Life Cycle, Product Marketing, product Marketing.Oakley.K-Swiss, product positioning, quiksilver, rip curl, Social Marketing, Social Media, Sports, sports activation, Steve Jobs, Strategic Marketing, strategy, surf, TaylorMade, wave
“Product Evolution or Extinction…”
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in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]
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October 13, 2015
action sports, adidas, Apparel Sourcing, apple, baseball, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, business development, Community, Consumer Branding, Consumer Goods, Design, Digital Marketing, evolution, Execution, Football, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, MLB, NBA, NFL, NHL, Nike, Oakley, positioning, Process planning, Product Branding
Driving Sustainable Brand Growth…
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in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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All brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. This […]
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September 23, 2015
action sports, Apparel, apple, baksetball, baseball, Blue Ocean, brand innovation, brand positioning, Consumer Branding, consumer marketing, Design, Digital Marketing, evolution, Execution, Football, Footwear Sourcing, foundation, golf, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, Marketing, MLB, NBA, NFL, Nike, Oakley, Outerwear Sourcing, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Design, product evolution
Creating a Masterpiece…
When striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]
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August 18, 2012
Apparel, Footwear, leadership, Nike, Oakley
Brand Culture…
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in
Branding
, Marketing
, Product Innovation
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Brands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around […]
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