Spreading an IDEA is a key ingredient to energizing the Product team to “Think Different”. An IDEA must have an impact, significantly change our daily lives, be able to “draw down” and be commercially viable (price, positioning, audience, adoption). Now, not every idea will spread quickly, or be embraced initially, but that is the plan, […]
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Thoughts
Tag Archives: Innovation
February 11, 2020
apple, baseball, Brand Marketing, brand positioning, Brand Sports Marketing, Consumer Branding, golf, innnovation, Innovation, Steve Jobs, Strategic Marketing
Who are You…?
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
0 comments
Defining your brands positioning and foundational principles is a key defining moment, as it defines to all who you engage with what you stand for, who you are, and how you will achieve success as a brand. By design this will tell to those who may not know who you are, and who you are […]
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action sports, Apparel Sourcing, brand positioning, Footwear, innnovation, Innovation, MLB, NBA, Nike, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Entrepreneur Mindset…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Social Media
, Sports Marketing
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For Entrepreneurs being able to adapt and grow within their role is key to a successful transition from a multi-tasking “do it yourself” role to a true inspirational Leadership position. Your role will change, responsibilities will increase, effective time management is critical, but being a Leader or Visionary inside the company will be integral to […]
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adidas, Apparel Sourcing, baseball, branding, Innovation, Nike, Process planning, Product Branding, Product Marketing, Steve Jobs
Stay Hungry…& Foolish…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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“Stay Hungry….Stay Foolish..” Infinite Wisdom from Steve Always remain Hungry, and Foolish enough to know you have a lot to learn. #stevejobs #stayhungry #stayfoolish
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action sports, adidas, Apparel, Apparel Sourcing, brand innovation, Brand Marketing, Brand Strategy, branding, Innovation, NBA, Product, Product Life Cycle, Steve Jobs, Strategic Marketing
Brand Positioning…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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action sports, Apparel Sourcing, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Execution, Footwear, Innovation, MLB, Oakley, Steve Jobs, Strategic Marketing
Brand Lifestyle…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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A Brand IS a lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of […]
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Apparel Sourcing, apple, brand innovation, Brand Marketing, Consumer Branding, Execution, Innovation, Product Creation, Strategic Marketing, TaylorMade
Brand Juice…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]
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action sports, adidas, Apparel Sourcing, Art, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, Consumer Branding, Digital Marketing, golf, Innovation, Oakley, TaylorMade
Create the Wave..or Ride It !
by
in
Branding
, Business Development
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
0 comments
As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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