Spreading an IDEA is a key ingredient to energizing the Product team to “Think Different”. An IDEA must have an impact, significantly change our daily lives, be able to “draw down” and be commercially viable (price, positioning, audience, adoption). Now, not every idea will spread quickly, or be embraced initially, but that is the plan, […]
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Tag Archives: Digital Marketing
action sports, Apparel Sourcing, Art, baseball, Blue Ocean, Brand Sports Marketing, Consumer Branding, consumer products, Digital Marketing, Innovation, NFL, Nike, Oakley, Process planning, Product Life Cycle, Product Marketing, Social Media
IDEA…
adidas, Apparel Sourcing, baseball, Brand Marketing, Brand Sports Marketing, consumer marketing, consumer products, Digital Marketing, evolution, Execution, Product Branding, Product Life Cycle, Steve Jobs, TaylorMade
The Visionary Brand…UCI
Had a great presentation on my upcoming book “The Visionary Brand” #TheVisionaryBrand to the inaugural UCI Master of Innovation and Entrepreneurship program students and faculty at the Paul Merage School of Business. Very engaging presentation, with students that will hit the ground running ! Great to see so many universities adopting this invaluable curriculum, as this […]
Read Moreadidas, Apparel, Apparel Sourcing, Art, Brand Strategy, consumer marketing, consumer products, Digital Marketing, Execution, Footwear, innnovation, K-swiss, Oakley, Process planning, Steve Jobs, Strategic Marketing, TaylorMade
Value Management…
Customer Value creation, and ongoing management are the new norm for Brands wanting to sustain long term value and consistency with revenue forecast. This Customer Value analysis, unlike CRM, throws in some analytical analysis regarding Long Term Value (LTV), which prior to deploying this strategy, did not exist. While CRM still has its place, being […]
Read MoreApparel Sourcing, Blue Ocean, Brand Sports Marketing, Consumer Branding, Design, Digital Marketing, evolution, Execution, Innovation, Oakley, Process planning, Product Life Cycle, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade
Leadership…
Leadership is a talent many say they have, but few actually possess. There is so much that goes into a great Leader, and personality is a leading indicator of your ability to lead your Brand or Team, both are intertwined and essential to the success. I have seen many Brands where the Leadership has neither […]
Read Moreaction sports, Art, brand positioning, Brand Sports Marketing, consumer products, Digital Marketing, Footwear
Site Traffic…
Driving traffic to your website is an integral piece of your brand puzzle, it accomplishes several objectives; 1. Drive Revenue 2 Engagement 3. Awareness 4. Brand Equity Some are obvious, but other no so much and are a key metric to determining ROI. There are many investments to be made, but those that measured are […]
Read MoreApparel Sourcing, Blue Ocean, Brand Marketing, consumer marketing, consumer products, Design, Digital Marketing, Oakley, Product Marketing, Steve Jobs
First Mover vs Creator…
Being a “First Mover” is different than be a “Category Creator”, and the distinct difference is one disrupts, while the other creates something no one knew they needed. Both are innovative and are a key metric to becoming a “Visionary” brand, but to many companies have the delusion of feeling they have either disrupted, and […]
Read Moreaction sports, adidas, Apparel Sourcing, baseball, Brand Marketing, Digital Marketing, Footwear, Innovation, Product Marketing, Steve Jobs, Strategic Marketing
Change…
“Let him that would move the World first move Himself…” Life Wisdom from Socrates As we start this new year, now is the time to evaluate and make the changes you feel are […]
Read Moreaction sports, Apparel Sourcing, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Execution, Footwear, Innovation, MLB, Oakley, Steve Jobs, Strategic Marketing
Brand Lifestyle…
A Brand IS a lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of […]
Read Moreadidas, Brand Marketing, Brand Sports Marketing, branding, consumer marketing, Digital Marketing, Execution, MLB, Nike, Product Life Cycle, Steve Jobs, Strategic Marketing, TaylorMade
Sustainable Growth…
All brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. This […]
Read Moreaction sports, adidas, Apparel Sourcing, Art, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, Consumer Branding, Digital Marketing, golf, Innovation, Oakley, TaylorMade
Create the Wave..or Ride It !
As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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