“Stay Hungry….Stay Foolish..” Infinite Wisdom from Steve Always remain Hungry, and Foolish enough to know you have a lot to learn. #stevejobs #stayhungry #stayfoolish
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adidas, Apparel Sourcing, baseball, branding, Innovation, Nike, Process planning, Product Branding, Product Marketing, Steve Jobs
Stay Hungry…& Foolish…
action sports, adidas, Apparel, Apparel Sourcing, brand innovation, Brand Marketing, Brand Strategy, branding, Innovation, NBA, Product, Product Life Cycle, Steve Jobs, Strategic Marketing
Brand Positioning…
When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
Read Moreadidas, Brand Marketing, Brand Sports Marketing, branding, consumer marketing, Digital Marketing, Execution, MLB, Nike, Product Life Cycle, Steve Jobs, Strategic Marketing, TaylorMade
Sustainable Growth…
All brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. This […]
Read MoreApparel Sourcing, brand innovation, Brand Marketing, branding, Consumer Branding, consumer marketing, innnovation, MLB, Nike, Oakley, Process planning, Product Branding, Steve Jobs, Strategic Marketing, TaylorMade
Act Global….Think Local…
The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
Read Moreaction sports, Apparel Sourcing, Art, Brand, Brand Marketing, Brand Strategy, branding, Consumer Branding, golf, Steve Jobs, TaylorMade
Disruption…
Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]
Read MoreApparel Sourcing, Blue Ocean, brand positioning, branding, Consumer Branding, NBA, Product, Product Life Cycle, Steve Jobs
Product Life Cycle…
Successful Product Life Cycle Execution requires a disciplined approach, process driven mindset and accountability for execution. This is easier said than done, and their are many companies doing a lot of talking while others execute. Execution is the most critical ingredient to ensuring proper Product Life Cycle management. Other components which are part of the […]
Read Moreaction sports, adidas, Apparel Sourcing, Brand, Brand Marketing, brand positioning, branding, Steve Jobs
Viral Marketing…
Strategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]
Read Morebrand innovation, Brand Marketing, Brand Strategy, branding, K-swiss, NBA, Oakley, Product Creation, Steve Jobs
Strategic Product Marketing…
Strategic Brand Marketing starts and ends with Product. The most effective marketing programs are developed on the front end of the product line planning process, and evolve throughout the design “ideation” cycle. This is why it is critical to have the Marketing team involved at the front end of the process, and part of the […]
Read Moreadidas, Apparel Sourcing, baseball, Brand, Brand Marketing, Brand Sports Marketing, branding, Consumer Branding, consumer marketing, Strategic Marketing, TaylorMade
Positioning…Blue Ocean…
When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
Read Moreadidas, Blue Ocean, branding, Steve Jobs
Purpose…
“The quality, not the longevity, of one’s life is what is important…” Life Wisdom from Martin Luther King, Jr. Always look to find ways to support others, and you will be richer for it ! #passionatepurpose
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