Tag Archives: Brand Sports Marketing


March 10, 2020
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Memories…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Product Innovation 0 comments

“Take care of all your memories. For you cannot relive them…” Life Wisdom from Dylan Always enjoy those precious times with family, friends and… always take time to refresh and re-energize ! #liquidmindsite #dylan #refresh

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Retail “Life” Age…
March 6, 2020
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Retail “Life” Age…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Uncategorized 0 comments

Retail “Life” Age…  

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March 2, 2020
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Succeed…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Being able to survive in the land of giants when you are a start up seems virtually impossible, but with the proper diligence you can set a course which increases your chances of success. From blatant knock offs, to direct IP violations, those with the deeper pockets inevitably win, but sometimes not. Being able to […]

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February 21, 2020
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Marketing…The Future

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising 0 comments

Trends seem to change as quickly as your mood these days, but you must be able to “adapt”, and “adopt” quickly. The challenge many brands have is to know “when” and “how”, not only from the adoption perspective, but also knowing when to pivot or get out completely. Marketing ROI has become more tangible, making […]

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Leadership…
February 17, 2020
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Leadership…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Leadership is an inherent trait found in those who are able to balance passion and compassion. People often forget the that in order to become a great leader you must inspire others authentically, while being compassionate around circumstances that may hinder someones ability to effectively execute against expectations. This is a unique blend, but you […]

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February 13, 2020
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IDEA…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Spreading an IDEA is a key ingredient to energizing the Product team to “Think Different”. An IDEA must have an impact, significantly change our daily lives, be able to “draw down” and be commercially viable (price, positioning, audience, adoption). Now, not every idea will spread quickly, or be embraced initially, but that is the plan, […]

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February 11, 2020
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Who are You…?

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Defining your brands positioning and foundational principles is a key defining moment, as it defines to all who you engage with what you stand for, who you are, and how you will achieve success as a brand. By design this will tell to those who may not know who you are, and who you are […]

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February 10, 2020
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by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

IP is a key component to establishing a brands “first mover” advantage, just do not become reliant a “one hit” wonder. You must fill this IP pipeline with new, commercially viable “breakaway”, disruptive products or technology. Those who deploy this strategy effectively, and evangelize the need to keep the waves of innovation flowing are the […]

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February 7, 2020
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by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Now with ’19 behind us, and ’20 here, what next…? There are many strategic opportunities for those brands willing to put forth the effort to migrate their Legacy systems, products, processes and procedures, and adopt and/or implement new ways to maximize ROI in our New Age. Those brands who are proactive vs reactive will also […]

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The Visionary Brand…UCI
February 5, 2020
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The Visionary Brand…UCI

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Had a great presentation on my upcoming book “The Visionary Brand” ¬†#TheVisionaryBrand to the inaugural UCI Master of Innovation and Entrepreneurship program students and faculty¬†at the Paul Merage School of Business. Very engaging presentation, with students that will hit the ground running ! Great to see so many universities adopting this invaluable curriculum, as this […]

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