UCLA Price Center, Venture Accelerator Presentation Content from, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. Presented to the latest Cohort Class from the Venture Accelerator program at UCLA Anderson School of Management. Through the Price Center for Entrepreneurship & Innovation, I presented my new book, The Visionary Brand, The Success […]
Read More
Thoughts
Tag Archives: brand innovation
#liquidmindsite, #thevisionarychronicles, #UCLAPriceCenter #UCLAVentureAccelerator, Apparel Sourcing, apple, Blue Ocean, brand innovation, branding, Strategic Marketing
UCLA Price Center, Venture Accelerator Program Presentation: The Visionary Brand
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Entrepreneurship
, Inspiration
, Leadership
0 comments
#liquidmindsite, #thevisionarychronicles, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, consumer marketing, consumer products, Digital Marketing
PODCAST: The Visionary Brand | The Elements of a Successful Formula
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Entrepreneurship
, Inspiration
, Leadership
, Marketing
, Merchandising
0 comments
The Visionary Chronicles PODCAST The Visionary Brand | The Elements of a Successful Formula In my latest PODCAST with content from my new book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, I discuss The Elements of a Successful Formula. Those Elements which are consistently woven into the heart and soul […]
Read More
adidas, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Consumer Branding
Retail “Life” Age…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Uncategorized
0 comments
Retail “Life” Age…
Read More
February 4, 2020
brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer products, evolution, Steve Jobs, TaylorMade
Life Wisdom…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
0 comments
“When one door is closed, don’t you know, another is open…” Life Wisdom from Mr. Bob Marley Always push forward, never looking back, eventually you will reach your Destination…!
Read More
action sports, adidas, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer products, evolution, innnovation, MLB, Nike, Oakley, Product Life Cycle, Steve Jobs, Strategic Marketing, TaylorMade
Personalization…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
0 comments
Personalization is the “now” future, a must have and the holy grail for brands looking to establish, maintain and grow their community. Being able to communicate one to one w/ accuracy, at a granular and intuitive level is very difficult, but you must be at least laying the groundwork for implementation. The key will be […]
Read More
action sports, adidas, Apparel, Apparel Sourcing, brand innovation, Brand Marketing, Brand Strategy, branding, Innovation, NBA, Product, Product Life Cycle, Steve Jobs, Strategic Marketing
Brand Positioning…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
Read More
action sports, Apparel Sourcing, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Execution, Footwear, Innovation, MLB, Oakley, Steve Jobs, Strategic Marketing
Brand Lifestyle…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
A Brand IS a lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of […]
Read More
Apparel Sourcing, brand innovation, Brand Marketing, branding, Consumer Branding, consumer marketing, innnovation, MLB, Nike, Oakley, Process planning, Product Branding, Steve Jobs, Strategic Marketing, TaylorMade
Act Global….Think Local…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
Read More