Tag Archives: brand innovation


UCLA Price Center, Venture Accelerator Program Presentation: The Visionary Brand
March 21, 2022
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UCLA Price Center, Venture Accelerator Program Presentation: The Visionary Brand

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Entrepreneurship , Inspiration , Leadership 0 comments

UCLA Price Center, Venture Accelerator Presentation Content from, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. Presented to the latest Cohort Class from the Venture Accelerator program at UCLA Anderson School of Management. Through the Price Center for Entrepreneurship & Innovation, I presented my new book, The Visionary Brand, The Success […]

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PODCAST: The Visionary Brand | The Elements of a Successful Formula
March 17, 2022
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PODCAST: The Visionary Brand | The Elements of a Successful Formula

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Entrepreneurship , Inspiration , Leadership , Marketing , Merchandising 0 comments

The Visionary Chronicles PODCAST The Visionary Brand | The Elements of a Successful Formula In my latest PODCAST with content from my new book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, I discuss The Elements of a Successful Formula. Those Elements which are consistently woven into the heart and soul […]

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Retail “Life” Age…
March 6, 2020
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Retail “Life” Age…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Uncategorized 0 comments

Retail “Life” Age…  

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March 2, 2020
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Succeed…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Being able to survive in the land of giants when you are a start up seems virtually impossible, but with the proper diligence you can set a course which increases your chances of success. From blatant knock offs, to direct IP violations, those with the deeper pockets inevitably win, but sometimes not. Being able to […]

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February 10, 2020
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by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

IP is a key component to establishing a brands “first mover” advantage, just do not become reliant a “one hit” wonder. You must fill this IP pipeline with new, commercially viable “breakaway”, disruptive products or technology. Those who deploy this strategy effectively, and evangelize the need to keep the waves of innovation flowing are the […]

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February 4, 2020
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Life Wisdom…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing 0 comments

“When one door is closed, don’t you know, another is open…”                                              Life Wisdom from Mr. Bob Marley Always push forward, never looking back, eventually you will reach your Destination…!

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Personalization…
January 28, 2020
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Personalization…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Personalization is the “now” future, a must have and the holy grail for brands looking to establish, maintain and grow their community. Being able to communicate one to one w/ accuracy, at a granular and intuitive level is very difficult, but you must be at least laying the groundwork for implementation. The key will be […]

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Brand Positioning…
January 7, 2020
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Brand Positioning…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

When building a Brand Strategy, you must define yourself through a “unique”  proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]

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Brand Lifestyle…
January 2, 2020
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Brand Lifestyle…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

A Brand IS a lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of […]

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Act Global….Think Local…
November 25, 2019
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Act Global….Think Local…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

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The Visionary Brand
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