Retail “Life” Age…
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Thoughts
Tag Archives: brand innovation
adidas, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Consumer Branding
Retail “Life” Age…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Uncategorized
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February 4, 2020
brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer products, evolution, Steve Jobs, TaylorMade
Life Wisdom…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
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“When one door is closed, don’t you know, another is open…” Life Wisdom from Mr. Bob Marley Always push forward, never looking back, eventually you will reach your Destination…!
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action sports, adidas, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer products, evolution, innnovation, MLB, Nike, Oakley, Product Life Cycle, Steve Jobs, Strategic Marketing, TaylorMade
Personalization…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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Personalization is the “now” future, a must have and the holy grail for brands looking to establish, maintain and grow their community. Being able to communicate one to one w/ accuracy, at a granular and intuitive level is very difficult, but you must be at least laying the groundwork for implementation. The key will be […]
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action sports, adidas, Apparel, Apparel Sourcing, brand innovation, Brand Marketing, Brand Strategy, branding, Innovation, NBA, Product, Product Life Cycle, Steve Jobs, Strategic Marketing
Brand Positioning…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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action sports, Apparel Sourcing, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Execution, Footwear, Innovation, MLB, Oakley, Steve Jobs, Strategic Marketing
Brand Lifestyle…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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A Brand IS a lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of […]
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Apparel Sourcing, brand innovation, Brand Marketing, branding, Consumer Branding, consumer marketing, innnovation, MLB, Nike, Oakley, Process planning, Product Branding, Steve Jobs, Strategic Marketing, TaylorMade
Act Global….Think Local…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
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Apparel Sourcing, apple, brand innovation, Brand Marketing, Consumer Branding, Execution, Innovation, Product Creation, Strategic Marketing, TaylorMade
Brand Juice…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]
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October 24, 2019
Apparel Sourcing, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer marketing, consumer products, Execution, Footwear, Innovation, NBA, Oakley, Steve Jobs
Social Marketing…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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The ability of a brand to connect with their “advocates” on-line, and proactively “reach out” and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]
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