Trends seem to change as quickly as your mood these days, but you must be able to “adapt”, and “adopt” quickly. The challenge many brands have is to know “when” and “how”, not only from the adoption perspective, but also knowing when to pivot or get out completely. Marketing ROI has become more tangible, making […]
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Thoughts
Tag Archives: Blue Ocean
February 21, 2020
Art, Blue Ocean, brand positioning, Brand Sports Marketing, Oakley, Product Life Cycle, Steve Jobs, TaylorMade
Marketing…The Future
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
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action sports, adidas, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer products, evolution, innnovation, MLB, Nike, Oakley, Product Life Cycle, Steve Jobs, Strategic Marketing, TaylorMade
Personalization…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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Personalization is the “now” future, a must have and the holy grail for brands looking to establish, maintain and grow their community. Being able to communicate one to one w/ accuracy, at a granular and intuitive level is very difficult, but you must be at least laying the groundwork for implementation. The key will be […]
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action sports, Apparel Sourcing, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Execution, Footwear, Innovation, MLB, Oakley, Steve Jobs, Strategic Marketing
Brand Lifestyle…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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A Brand IS a lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of […]
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action sports, adidas, Apparel Sourcing, apple, baseball, Blue Ocean, brand positioning, Brand Sports Marketing, Brand Strategy, consumer marketing, consumer products, Strategic Marketing, TaylorMade
Remarkable…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Being Remarkable… Being remarkable has different meaning for each individual, however it encompasses many components. Each of which is unique and complementary to one another, and very few have the insight or risk taking demeanor to achieve all areas of being remarkable. Always pursue being REMARKABLE whenever and wherever you can throughout throughout your career […]
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adidas, Blue Ocean, branding, Steve Jobs
Purpose…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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“The quality, not the longevity, of one’s life is what is important…” Life Wisdom from Martin Luther King, Jr. Always look to find ways to support others, and you will be richer for it ! #passionatepurpose
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