UCLA Price Center, Venture Accelerator Presentation Content from, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. Presented to the latest Cohort Class from the Venture Accelerator program at UCLA Anderson School of Management. Through the Price Center for Entrepreneurship & Innovation, I presented my new book, The Visionary Brand, The Success […]
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Thoughts
Tag Archives: Blue Ocean
#liquidmindsite, #thevisionarychronicles, #UCLAPriceCenter #UCLAVentureAccelerator, Apparel Sourcing, apple, Blue Ocean, brand innovation, branding, Strategic Marketing
UCLA Price Center, Venture Accelerator Program Presentation: The Visionary Brand
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Branding
, Business Development
, CRM
, Digital Marketing
, Entrepreneurship
, Inspiration
, Leadership
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#liquidmindsite, #thevisionarychronicles, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, consumer marketing, consumer products, Digital Marketing
PODCAST: The Visionary Brand | The Elements of a Successful Formula
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Branding
, Business Development
, CRM
, Digital Marketing
, Entrepreneurship
, Inspiration
, Leadership
, Marketing
, Merchandising
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The Visionary Chronicles PODCAST The Visionary Brand | The Elements of a Successful Formula In my latest PODCAST with content from my new book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, I discuss The Elements of a Successful Formula. Those Elements which are consistently woven into the heart and soul […]
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February 21, 2020
Art, Blue Ocean, brand positioning, Brand Sports Marketing, Oakley, Product Life Cycle, Steve Jobs, TaylorMade
Marketing…The Future
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
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Trends seem to change as quickly as your mood these days, but you must be able to “adapt”, and “adopt” quickly. The challenge many brands have is to know “when” and “how”, not only from the adoption perspective, but also knowing when to pivot or get out completely. Marketing ROI has become more tangible, making […]
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action sports, adidas, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer products, evolution, innnovation, MLB, Nike, Oakley, Product Life Cycle, Steve Jobs, Strategic Marketing, TaylorMade
Personalization…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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Personalization is the “now” future, a must have and the holy grail for brands looking to establish, maintain and grow their community. Being able to communicate one to one w/ accuracy, at a granular and intuitive level is very difficult, but you must be at least laying the groundwork for implementation. The key will be […]
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action sports, Apparel Sourcing, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Execution, Footwear, Innovation, MLB, Oakley, Steve Jobs, Strategic Marketing
Brand Lifestyle…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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A Brand IS a lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of […]
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