UCLA Price Center, Venture Accelerator Presentation Content from, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. Presented to the latest Cohort Class from the Venture Accelerator program at UCLA Anderson School of Management. Through the Price Center for Entrepreneurship & Innovation, I presented my new book, The Visionary Brand, The Success […]
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Tag Archives: apple
#liquidmindsite, #thevisionarychronicles, #UCLAPriceCenter #UCLAVentureAccelerator, Apparel Sourcing, apple, Blue Ocean, brand innovation, branding, Strategic Marketing
UCLA Price Center, Venture Accelerator Program Presentation: The Visionary Brand
apple, baseball, Brand Marketing, brand positioning, Brand Sports Marketing, Consumer Branding, golf, innnovation, Innovation, Steve Jobs, Strategic Marketing
Who are You…?
Defining your brands positioning and foundational principles is a key defining moment, as it defines to all who you engage with what you stand for, who you are, and how you will achieve success as a brand. By design this will tell to those who may not know who you are, and who you are […]
Read Moreaction sports, adidas, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer products, evolution, innnovation, MLB, Nike, Oakley, Product Life Cycle, Steve Jobs, Strategic Marketing, TaylorMade
Personalization…
Personalization is the “now” future, a must have and the holy grail for brands looking to establish, maintain and grow their community. Being able to communicate one to one w/ accuracy, at a granular and intuitive level is very difficult, but you must be at least laying the groundwork for implementation. The key will be […]
Read Moreadidas, Apparel, Apparel Sourcing, apple, baseball, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, branding, Consumer Branding, consumer marketing, consumer products, Steve Jobs, TaylorMade
Culture…
Brands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around a […]
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