Tag Archives: Apparel Sourcing


March 2, 2020
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Succeed…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Being able to survive in the land of giants when you are a start up seems virtually impossible, but with the proper diligence you can set a course which increases your chances of success. From blatant knock offs, to direct IP violations, those with the deeper pockets inevitably win, but sometimes not. Being able to […]

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February 13, 2020
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IDEA…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Spreading an IDEA is a key ingredient to energizing the Product team to “Think Different”. An IDEA must have an impact, significantly change our daily lives, be able to “draw down” and be commercially viable (price, positioning, audience, adoption). Now, not every idea will spread quickly, or be embraced initially, but that is the plan, […]

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February 10, 2020
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by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

IP is a key component to establishing a brands “first mover” advantage, just do not become reliant a “one hit” wonder. You must fill this IP pipeline with new, commercially viable “breakaway”, disruptive products or technology. Those who deploy this strategy effectively, and evangelize the need to keep the waves of innovation flowing are the […]

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February 7, 2020
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by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Now with ’19 behind us, and ’20 here, what next…? There are many strategic opportunities for those brands willing to put forth the effort to migrate their Legacy systems, products, processes and procedures, and adopt and/or implement new ways to maximize ROI in our New Age. Those brands who are proactive vs reactive will also […]

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Entrepreneur Mindset…
February 6, 2020
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Entrepreneur Mindset…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Social Media , Sports Marketing 0 comments

For Entrepreneurs being able to adapt and grow within their role is key to a successful transition from a multi-tasking “do it yourself” role to a true inspirational Leadership position. Your role will change, responsibilities will increase, effective time management is critical, but being a Leader or Visionary inside the company will be integral to […]

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The Visionary Brand…UCI
February 5, 2020
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The Visionary Brand…UCI

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Had a great presentation on my upcoming book “The Visionary Brand”  #TheVisionaryBrand to the inaugural UCI Master of Innovation and Entrepreneurship program students and faculty at the Paul Merage School of Business. Very engaging presentation, with students that will hit the ground running ! Great to see so many universities adopting this invaluable curriculum, as this […]

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Personalization…
January 28, 2020
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Personalization…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Personalization is the “now” future, a must have and the holy grail for brands looking to establish, maintain and grow their community. Being able to communicate one to one w/ accuracy, at a granular and intuitive level is very difficult, but you must be at least laying the groundwork for implementation. The key will be […]

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January 23, 2020
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Value Management…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Customer Value creation, and ongoing management are the new norm for Brands wanting to sustain long term value and consistency with revenue forecast. This Customer Value analysis, unlike CRM, throws in some analytical analysis regarding Long Term Value (LTV), which prior to deploying this strategy, did not exist. While CRM still has its place, being […]

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January 20, 2020
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Leadership…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Leadership is a talent many say they have, but few actually possess. There is so much that goes into a great Leader, and personality is a leading indicator of your ability to lead your Brand or Team, both are intertwined and essential to the success. I have seen many Brands where the Leadership has neither […]

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Stay Hungry…& Foolish…
January 14, 2020
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Stay Hungry…& Foolish…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“Stay Hungry….Stay Foolish..”                      Infinite Wisdom from Steve Always remain Hungry, and Foolish enough to know you have a lot to learn. #stevejobs #stayhungry #stayfoolish

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