Category: Product Innovation


Visual Content Effectiveness…
October 8, 2020
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Visual Content Effectiveness…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Visual Content Effectiveness Visual content provides a powerful, dynamic connection with your community or audience. It has been proven that posts with images achieve 90% + more views than those without imagery. A winning combination for building and engaging with your audience is to COMBINE great content with relevant imagery. Do this consistent, and provide […]

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Pivot w/  a Purpose…
September 30, 2020
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Pivot w/ a Purpose…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Pivoting during a Crisis, or when you feel revenue declines are irreversible, is a necessary strategy to ensure you thrive or survive. However, like most strategies, you must have a plan to differentiate yourself, whether in product or a definitive POD. Define your Pivot point, develop your Pivot strategy, communicate your new direction, and execute […]

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Life…
September 11, 2020
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Life…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

“Take care of all your memories. For you cannot relive them…” Life Wisdom from Mr. Bob Dylan Always take the time to enjoy life, and treasure each day! #dylan #bobdylan #liquidmindsite #thevisionarychronicles

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Loyalty…Authentic Success
September 8, 2020
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Loyalty…Authentic Success

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Loyalty, authentic growth is hard to measure but must be quantified in order to understand who is driving your future. In the age of direct to consumer e-comm business, you must have an edge beyond just great product. You must be able to authentically connect with your Loyal community in order to grow organically. I […]

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Innovation Pipeline…
August 18, 2020
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Innovation Pipeline…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Innovation is an elusive conquest and most who say they have conquered it do not understand what it takes to achieve this goal. I say most… knowing how difficult it is to achieve a sustainable “Innovation Pipeline”, one that you can ride for generations. A one-hit wonder is great, but it is better to have […]

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Entrepreneurship…
August 6, 2020
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Entrepreneurship…

by bryansmeltzer in Branding , Business Development , CRM , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Entrepreneurs are a unique breed and even more ones who can be called purebred Entrepreneurs. Those true purebred are ones that have taken something literally from nothing and have built a company foundation, profitability, and are thriving in their respective category or channel. It is not those who have had little to no risk while building […]

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Design Simplicity…
July 29, 2020
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Design Simplicity…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

At times brands can overthink that which is meant to be simplistic. The beauty in a great design is it ability to provide simplicity in its use. In his TED talk, John Maeda from MIT discusses simplicity in design Check out my new Podcast “The Visionary Chronicles” at Apple Podcasts Google Podcasts Spotify iHeart Pandora […]

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Barriers to Success…
July 22, 2020
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Barriers to Success…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“After climbing a great hill, one only finds that there are many more hills to climb…” Life Wisdom from Nelson Mandela Always continue along your Path, knowing you will face obstacles to your eventual success! NEW Podcast… The Visionary Chronicles… Apple Podcasts Spotify Pandora iHeart Google Podcasts #nelsonmandela #striveforgreatness #thevisionarychronicles

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Leadership…Focus
July 7, 2020
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Leadership…Focus

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Being an effective Leader involves many areas from professional to personal. The ability able to sustain your brand foundational principles, not compromising loyalty or brand equity for short term gain, providing reassuring guidance whether in storms or calm waters. This requires focus, and the ability to pivot when and where needed. In these turbulent times, […]

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The Visionary Chronicles…
July 4, 2020
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The Visionary Chronicles…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“The Visionary Chronicles”Proud to introduce my new Podcast, The Visionary Chronicles, we will be providing ongoing insight into driving Brand Strategy, implementing Disruptive Product Creation, a unique take on areas Brands often overlook, along with interviews with industry Leaders and Visionaries.  If you find the content interesting, would appreciate subscribing or sharing.¬†Also, for those subscribing, […]

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