Thoughts

Category: Marketing


Faith over Fear…
March 31, 2020

Faith over Fear…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

“I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear…” Life Wisdom from Nelson Mandela Always look to Conquer your Fears. We will Conquer this together as one..! FEAR = False Evidence Appearing […]

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March 31, 2020

The Visionary Brand…Podcast Series UCI #1

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Recently presented to the UCI Innovation & Entrepreneurship Masters program on my new book “The Visionary Brand”, due for release this year. Also, just started our Podcast series, this is the first in many to come on “The Visionary Brand” and my BOSS (Break Out Session Series) Program. #thevisionarybrand #vision #visionaries https://podcasts.apple.com/us/podcast/bryan-smeltzer-the-uci-antrepreneur-center/id1502029227?i=1000468993924

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March 30, 2020

AI…Adoption

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Artificial Intelligence (AI) deployment like any other great technology has some issues/bugs to work out as it is integrated into both organic and legacy systems. However, those companies with the foresight to adopt (AI) will achieve “First Mover” status while others play catch up. Interesting enough playing catch up with the playbook built by these […]

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March 27, 2020

Mobile Force…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

With uncertainly in the world, being able to create a “FLEX” infrastructure is key to ensuring you are still effectively and efficiently running your company. Some may not have this flexibility, but most do, having the right infrastructure technology in place is critical. Also, ensuring you are training your teams to meet/execute virtually and setting […]

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March 25, 2020

Sales Effectiveness…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Uncategorized 0 comments

Being able to personalize the User Experience (UX) is important, and will continue to be the main focus around e-comm engagement, but there are many other areas to focus on as well… data driven sales opportunities expedites the sales acquisition process along with enhancing future revenue growth. Deployed multiple pillars will allow for a smooth […]

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Anxiety…Peace..
March 19, 2020

Anxiety…Peace..

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing 0 comments

Anxiety…it is inevitable in these times of uncertainty. It comes and goes, and is part of our inherit DNA, fight or flight… However, we must remain calm, and think logically. Logic is a key aspect of how we operate and function, when this become irrational, logic is gone. Remember, take a deep breath and take […]

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Influencers…
March 18, 2020

Influencers…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing 0 comments

Utilizing Brand Influencers, and using them to build Brand Awareness is key aspect in their “New Age” digital marketing strategy. However, this can create fraud and abuse of privacy concerns as they look to build their Communities. Be cautious, respectful and aware of the damage this may cause long term. There are many benefits to […]

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Reputation vs Character…
March 17, 2020

Reputation vs Character…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing….” Life Wisdom from President Lincoln    

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March 10, 2020
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Memories…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Product Innovation 0 comments

“Take care of all your memories. For you cannot relive them…” Life Wisdom from Dylan Always enjoy those precious times with family, friends and… always take time to refresh and re-energize ! #liquidmindsite #dylan #refresh

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Retail “Life” Age…
March 6, 2020
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Retail “Life” Age…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Uncategorized 0 comments

Retail “Life” Age…  

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