Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in […]
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Tag Archives: Brand Marketing
action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, Football, Footwear, innnovation, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Market Driving vs Market Driven…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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action sports, adidas, Apparel, Apparel Sourcing, apple, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, Digital Marketing, evolution, Footwear, golf, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Creating a Masterpiece…
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in
Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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When striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, golf, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Inspired Design…
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in
Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
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Inspired Design… Every brand aspires to blend creative designs with the most innovative, market driving concepts. This objective and “true” brand foundation starts with inspiring your design team, and allowing the freedom to be creative beyond reality. Eventually, reality is brought to life in these designs, but it always starts with what is thought to […]
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action sports, adidas, apple, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Innovation, MLB, NBA, NFL, Steve Jobs, Strategic Marketing
Drive Brand Traffic…
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in
Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
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Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always […]
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action sports, adidas, Apparel Sourcing, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, consumer marketing, MLB, NBA, NFL, Nike, Oakley, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade
Product Sourcing must match..VISION…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
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action sports, adidas, Apparel Sourcing, apple, Art, baseball, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, K-swiss, MLB, Nike, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Act Global…Think Local…
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in
Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
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action sports, adidas, Apparel, Blue Ocean, Brand Marketing, Brand Strategy, Consumer Branding, consumer products, Digital Marketing, Execution, Football, Footwear, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Brand Creation, or Destruction…your CHOICE..
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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Building a platform for continual “Creative” success requires a cohesive mindset, and collective brand effort. These foundational principles ensures first and foremost those “driving” the brand are clear as to the near, and long term expectations. These expectations are built from defining “what” you as a brand stand for, “how” you are positioned, “where” you […]
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Blue Ocean, Brand Marketing, Footwear, MLB, NFL, NHL, Nike, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Innovation Pipeline…
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in
Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
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A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand strategy, […]
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action sports, adidas, Apparel Sourcing, apple, baseball, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Brand Strategy, branding, Consumer Branding, consumer marketing, consumer products, Design, Digital Marketing, evolution, Football, Footwear, Innovation, MLB, NBA, NFL, NHL, Nike, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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The Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Football, Footwear, golf, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Brand or Commodity…your choice..
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]
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