Category: Uncategorized


Product Vision…to REALITY..
December 26, 2018
, , , , , , , , , , , , , , , , , , , , , ,

Product Vision…to REALITY..

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing , Uncategorized 0 comments

When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of  the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]

Read More
December 26, 2018
, , , , , , , , , ,

Viral Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing , Uncategorized 0 comments

Strategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]

Read More
Failure to Learn…
August 27, 2018
, , , , , , , , , , , , , , ,

Failure to Learn…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing , Uncategorized 0 comments

Everyone at some point in their career will have a failure or should have a failure, learning how to deal with this inevitable reality will be the difference between learning and succeeding, or failing and never letting go. Successful leaders move on, and learn from these failures. Others can never seem to get over the […]

Read More
Drive Growth…Invest in the FUTURE…!
June 19, 2018
, , , , , , , , , , , , , , , , , ,

Drive Growth…Invest in the FUTURE…!

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing , Uncategorized 0 comments

DRIVE Growth, Invest in the FUTURE…! Finding, defining and building a strategy around GROWTH is a key component to survival in this age of digital transformation. Those brands that call themselves “Innovation Driven”, or “First Movers” usually lack the courage to be truly “REVOLUTIONARY” (new markets/new capabilities). With an average 5% spent in this classification, […]

Read More
Viral Marketing Strategy…
November 1, 2017
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Viral Marketing Strategy…

by bryansmeltzer in Branding , Business Development , CRM , Marketing , Merchandising , Product Innovation , Sports Marketing , Uncategorized 0 comments

Strategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]

Read More
Brand Creation or Destruction..
October 10, 2016
, , , , , , , , , , , , , ,

Brand Creation or Destruction..

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing , Uncategorized 0 comments

Building a platform for continual “Creative” success requires a cohesive mindset, and collective brand effort. These foundational principles ensures first and foremost those “driving” the brand are clear as to the near, and long term expectations. These expectations are built from defining “what” you as a brand stand for, “how” you are positioned, “where” you […]

Read More
May 20, 2016
, , , , , , , , , , , , , , , , ,

Innovation Pipeline…

by bryansmeltzer in Branding , Business Development , Digital Marketing , Marketing , Merchandising , Product Innovation , Sports Marketing , Uncategorized 0 comments

  A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall […]

Read More
Creating Brand Juice…
November 3, 2015
, , , , , , , , , ,

Creating Brand Juice…

by bryansmeltzer in Uncategorized 0 comments

Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]

Read More
May 14, 2015
, , , , , , , , , , , , ,

Brand Culture…

by bryansmeltzer in Uncategorized 0 comments

Brand Culture… A brand IS a Lifestyle choice for a consumer, not a Product choice. Growth for a Branded consumer products driven company is driven by your ability to create a Lifestyle for your “Core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant […]

Read More
September 30, 2013
, , ,

Driving Brand Equity…

by bryansmeltzer in Uncategorized 0 comments

                     Growing Brand Equity takes a disciplined approach, and balance between product innovation and sale opportunities. Many times brands mistakenly prioritize one over the other, and long term growth is sacrificed.. once you “sell your soul”, it is very difficult, if not impossible to recover from […]

Read More