Bryan Smeltzer — Brand Strategist & Advisory Partner
Advisory & Strategy

Ready to Build
Something
That Lasts?

If you're a founder or brand leader who wants to build a category-defining brand, let's connect. Fill out the form and we'll reach out to see if we're a fit.

30+
Years at Iconic Brands
Oakley, Billabong, TaylorMade, K-Swiss — operating inside the brands that defined categories.
2
Bestselling Books
The Visionary Brand and The Visionary Leader — the frameworks that drive every engagement.
100+
Keynotes Delivered
USC, UCLA, SFIA, VC Forums, corporate summits — real experience on the stage and in the room.
$B+
Brand Value Influenced
Decisions made at the VP and C-suite level across some of the world's most recognized consumer brands.
Who This Is For

Built for Founders
& Brand Leaders

Advisory engagements are reserved for operators who are serious about building a category-defining brand — not just a better product. If you're ready to do the hard strategic work, let's talk.

  • Founders building a consumer brand from the ground up
  • CMOs and brand leaders at scale-stage companies
  • Executives navigating a brand repositioning or market pivot
  • Leadership teams that need an outside perspective from someone who's done it
  • Entrepreneurs launching a new product into a crowded category
What You Get
Brand Strategy Sessions
Deep-dive working sessions on positioning, differentiation, and the Power Triad — Vision, Culture, and Execution.
Direct Access
Work directly with Bryan — no junior team, no handoffs. Real experience applied to your real situation.
Frameworks That Transfer
Every engagement leaves your team with the tools and language to keep executing the strategy independently.
Ongoing Partnership
Advisory retainers available for leaders who want a consistent strategic partner through market cycles.
The Process

Three Steps.
No Wasted Time.

01
Submit the Form
Fill out the form above with a brief description of what you're building and where you need support. We'll review within 48 hours.
02
Fit Conversation
If there's potential alignment, we'll schedule a short call to understand your situation, your goals, and whether an engagement makes sense for both sides.
03
Engagement Begins
We define the scope, set the cadence, and get to work. Every engagement is structured around your specific brand challenge — not a generic template.