The Visionary Brand
The Five Defining Qualities that Differentiate and Sustain the World's Most Iconic Brands
I wrote this book because after thirty years of building iconic brands from the inside — Oakley, adidas, TaylorMade — I kept seeing the same pattern. The brands that lasted all shared five things. The brands that didn't were missing one or more of them.
This is that framework. Distilled from three decades of doing the work at the highest level of consumer brand strategy.
"Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeking to expand their market share."
— James Cox, Editor-in-Chief, Midwest Book Review"Exploring the building blocks that successful brands have used to create a vision, a consistent presentation across the years, and a culture of loyal followers — I'm confident readers will be able to take the insight from this book and apply it to their own brands. An essential tool for setting the short and long-term goals that will lead your organization to great success."
— K.C. Finn, Reader's Favorite Reviewer