December 8, 2020
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The Squeeze | How to Strategically gain Market Share

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing 0 comments

The Visionary Chronicles PODCAST

“He who learns but does not think is lost! He who thinks but does not learn is in great                         danger.…”

                                                                                   Life Wisdom from Confucius

The Squeeze | How to Strategically gain Market Share

Brands are continually looking for ways to gain a competitive advantage, find a new way, or create something most never knew they needed in order to grow market share.

One of the best ways to drive market share growth is to control your destiny through a commitment to build an innovation pipeline you can ride for generations. Most say they have this mindset, but most are delusional at best. Building this pipeline takes a firm commitment from the top-down, along with embracing failure as a step closer to finding a solution. Defining the opportunity, determining the path forward, and providing the tools to create success is something very few brands have been able to achieve. 

The Squeeze is a market share growth strategy deployed by brands who have built this innovation pipeline and have been riding it successfully for decades. This is not a one-hit wonder strategy, it is one that builds a strategy across the adoption curve and provides a tangible solution to maintaining brand equity while eliminating competitors across all price tiers. 

“Believing that your competition is stronger and better than you pushes you to better 

yourselves..…”

                                                                        Simon Sinek

In my new Podcast, I discuss The Squeeze, and how global brands have deployed this strategy, and how companies who have built a product strategy around developing a true innovation pipeline will survive and thrive in this new economy.

 In my new Podcast, The Squeeze | How to Strategically gain Market Share, I discuss how brands across the adoption curve and build market share across each tier while not degrading brand value creation.

The Visionary Chronicles Podcast

We discuss this, along with other business strategy topics and pressing issues facing Entrepreneurs, Executives and Small Business Owners.

 Please check out “The Visionary Chronicles” on these sites. 

Available on:

https://bryansmeltzer.podbean.com

https://podcasts.apple.com/us/podcast/the-visionary-chronicles/id1515363525

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The author

I have a passion for living balanced life and a strong faith...each equally important for thriving and excelling…I love crushing mountain bike trails, exploring and finding ways to grow beyond the “status quo”. I am a dedicated, innovation driven team leader with a passion for establishing a disruptive vision and executing a market dominating strategy… Our industry has always been about creating innovative, market driving solutions that enhance performance or provide for a better life beyond sport. It has also been about culture, fit and passion for the brand. When these foundational pillars are removed, the brand starts to crumble. Being part of an industry that bridges talent between product creation, marketing, sales, finance and operations is formula for success, because every function is about building a foundational performance brand. It’s galvanizing when elite athletes wear and endorse our creations, but the real strength is leading the teams that combine their creative forces and technical expertise to make the engine roar. I am always passionate for defining and leading the next industry revolution… Extensive executive level experience across globally recognized brands, each number one in their respective  markets, along with having founded and successfully sold my own branded apparel company. Whether establishing new product lines, building global marketing strategies, leading design/development teams, I have a passion for building and growing brands.  Some examples; • Built Zamst from start up to achieving nationwide North American distribution, and 845% revenue growth over a 3 1/2 year period. • With Gathering Storm, grew TaylorMade/adidas Golf Accessories from $11M to $48M over 3 years. • K-Swiss, global executive management of $38M in international licensee’s and domestic apparel/accessories division. • OAKLEY, built and successfully developed “Athletic Division” NCAA licensed team eyewear/apparel product lines achieving $1.4M in initial season.

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