September 14, 2020

The New Reality…

by bryansmeltzer in Branding , Business Development , Digital Marketing , Marketing 0 comments

The New Reality…

With any crisis, it is critical to recognize the “new” reality when you come out the back end.

This is especially true for COVID, as you will see a massive shift in how people work, and how they purchase, both significant “new” reality opportunities. This can bring you up and through a crisis, or take you down by not acting quickly enough.

I call the denial of this reality, the ostrich syndrome, stick your head in the sand, and hope once you come back up things have changed. This denial will not serve you or your company well.

Deal with the new reality, and find opportunities to build you new revenue streams, and capture competitor market share.

At LiquidMind #liquidmindsite we support our brands in defining this new reality, finding ways to adapt, and market opportunities to pursue.



The author

I have a passion for living balanced life and a strong faith...each equally important for thriving and excelling…I love crushing mountain bike trails, exploring and finding ways to grow beyond the “status quo”. I am a dedicated, innovation driven team leader with a passion for establishing a disruptive vision and executing a market dominating strategy… Our industry has always been about creating innovative, market driving solutions that enhance performance or provide for a better life beyond sport. It has also been about culture, fit and passion for the brand. When these foundational pillars are removed, the brand starts to crumble. Being part of an industry that bridges talent between product creation, marketing, sales, finance and operations is formula for success, because every function is about building a foundational performance brand. It’s galvanizing when elite athletes wear and endorse our creations, but the real strength is leading the teams that combine their creative forces and technical expertise to make the engine roar. I am always passionate for defining and leading the next industry revolution… Extensive executive level experience across globally recognized brands, each number one in their respective  markets, along with having founded and successfully sold my own branded apparel company. Whether establishing new product lines, building global marketing strategies, leading design/development teams, I have a passion for building and growing brands.  Some examples; • Built Zamst from start up to achieving nationwide North American distribution, and 845% revenue growth over a 3 1/2 year period. • With Gathering Storm, grew TaylorMade/adidas Golf Accessories from $11M to $48M over 3 years. • K-Swiss, global executive management of $38M in international licensee’s and domestic apparel/accessories division. • OAKLEY, built and successfully developed “Athletic Division” NCAA licensed team eyewear/apparel product lines achieving $1.4M in initial season.


The Visionary Brand
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