It is always easier for a company/brand to imitate competitive products than it is to truly reinvent their respective product or category. As a result, progressive improvement is attained, but nothing truly innovate comes out of this type of product strategy. When a brand is looking to build a product strategy, at the forefront of […]
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Innovate, don’t IMITATE…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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