Trends seem to change as quickly as your mood these days, but you must be able to “adapt”, and “adopt” quickly. The challenge many brands have is to know “when” and “how”, not only from the adoption perspective, but also knowing when to pivot or get out completely. Marketing ROI has become more tangible, making […]
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Thoughts
Tag Archives: TaylorMade
February 21, 2020
Art, Blue Ocean, brand positioning, Brand Sports Marketing, Oakley, Product Life Cycle, Steve Jobs, TaylorMade
Marketing…The Future
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
0 comments
February 7, 2020
Apparel Sourcing, Art, brand positioning, Brand Sports Marketing, Design, evolution, Steve Jobs, Strategic Marketing, TaylorMade
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
0 comments
Now with ’19 behind us, and ’20 here, what next…? There are many strategic opportunities for those brands willing to put forth the effort to migrate their Legacy systems, products, processes and procedures, and adopt and/or implement new ways to maximize ROI in our New Age. Those brands who are proactive vs reactive will also […]
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action sports, Apparel Sourcing, brand positioning, Footwear, innnovation, Innovation, MLB, NBA, Nike, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Entrepreneur Mindset…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Social Media
, Sports Marketing
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For Entrepreneurs being able to adapt and grow within their role is key to a successful transition from a multi-tasking “do it yourself” role to a true inspirational Leadership position. Your role will change, responsibilities will increase, effective time management is critical, but being a Leader or Visionary inside the company will be integral to […]
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adidas, Apparel Sourcing, baseball, Brand Marketing, Brand Sports Marketing, consumer marketing, consumer products, Digital Marketing, evolution, Execution, Product Branding, Product Life Cycle, Steve Jobs, TaylorMade
The Visionary Brand…UCI
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Had a great presentation on my upcoming book “The Visionary Brand” #TheVisionaryBrand to the inaugural UCI Master of Innovation and Entrepreneurship program students and faculty at the Paul Merage School of Business. Very engaging presentation, with students that will hit the ground running ! Great to see so many universities adopting this invaluable curriculum, as this […]
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February 4, 2020
brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer products, evolution, Steve Jobs, TaylorMade
Life Wisdom…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
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“When one door is closed, don’t you know, another is open…” Life Wisdom from Mr. Bob Marley Always push forward, never looking back, eventually you will reach your Destination…!
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action sports, adidas, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer products, evolution, innnovation, MLB, Nike, Oakley, Product Life Cycle, Steve Jobs, Strategic Marketing, TaylorMade
Personalization…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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Personalization is the “now” future, a must have and the holy grail for brands looking to establish, maintain and grow their community. Being able to communicate one to one w/ accuracy, at a granular and intuitive level is very difficult, but you must be at least laying the groundwork for implementation. The key will be […]
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Apparel Sourcing, apple, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer products, Footwear, MLB, Nike, Product Branding, Product Life Cycle, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade
True Innovation…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Many Brands have worn out their use of “Innovation”. These are brands that feel a “Progression” beyond where they are today is “True” innovation. The idea of living in a “Bubble” while others run circles around you, is not a reality they choose to deal with and as a result they get run over. “Get […]
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