Customer Value creation, and ongoing management are the new norm for Brands wanting to sustain long term value and consistency with revenue forecast. This Customer Value analysis, unlike CRM, throws in some analytical analysis regarding Long Term Value (LTV), which prior to deploying this strategy, did not exist. While CRM still has its place, being […]
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Thoughts
Tag Archives: Steve Jobs
adidas, Apparel Sourcing, baseball, branding, Innovation, Nike, Process planning, Product Branding, Product Marketing, Steve Jobs
Stay Hungry…& Foolish…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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“Stay Hungry….Stay Foolish..” Infinite Wisdom from Steve Always remain Hungry, and Foolish enough to know you have a lot to learn. #stevejobs #stayhungry #stayfoolish
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action sports, adidas, Apparel, Apparel Sourcing, brand innovation, Brand Marketing, Brand Strategy, branding, Innovation, NBA, Product, Product Life Cycle, Steve Jobs, Strategic Marketing
Brand Positioning…
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Branding
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When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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action sports, Apparel Sourcing, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Execution, Footwear, Innovation, MLB, Oakley, Steve Jobs, Strategic Marketing
Brand Lifestyle…
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Branding
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A Brand IS a lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of […]
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action sports, Apparel Sourcing, Execution, Footwear, Process planning, Product Branding, Product Life Cycle, Steve Jobs, Strategic Marketing
Happiness..
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Branding
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“Happiness is when what you think, what you say, and what you do are in harmony…” Life Wisdom from Gandhi Always find a way to reflect Happiness in your Life…
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Apparel Sourcing, apple, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer products, Footwear, MLB, Nike, Product Branding, Product Life Cycle, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade
True Innovation…
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Branding
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Many Brands have worn out their use of “Innovation”. These are brands that feel a “Progression” beyond where they are today is “True” innovation. The idea of living in a “Bubble” while others run circles around you, is not a reality they choose to deal with and as a result they get run over. “Get […]
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