Tag Archives: steph curry


Innovate, don’t IMITATE…
October 23, 2017
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Innovate, don’t IMITATE…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

It is always easier for a company/brand to imitate competitive products than it is to truly reinvent their respective product or category.  As a result, progressive improvement is attained, but nothing truly innovate comes out of this type of product strategy. When  a brand is looking to build a  product strategy, at the forefront of […]

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Stephs Revival..
November 13, 2015
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Stephs Revival..

by bryansmeltzer in Branding , Marketing , Sports Marketing 0 comments

Being part of Steph’s “Revival” has been an extremely rewarding experience, and one that comes along once in a lifetime. One where the stars align, and you are able to provide a product that truly makes a difference in someone’s life allowing them to perform to their potential. When Zamst first started in our sponsorship of […]

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