It is always easier for a company/brand to imitate competitive products than it is to truly reinvent their respective product or category. As a result, progressive improvement is attained, but nothing truly innovate comes out of this type of product strategy. When a brand is looking to build a product strategy, at the forefront of […]
Read MoreThoughts
Tag Archives: steph curry
November 13, 2015
apple, brand innovation, Brand Marketing, Consumer Goods, consumer marketing, nba MVP, steph curry
Stephs Revival..
inBeing part of Steph’s “Revival” has been an extremely rewarding experience, and one that comes along once in a lifetime. One where the stars align, and you are able to provide a product that truly makes a difference in someone’s life allowing them to perform to their potential. When Zamst first started in our sponsorship of […]
Read More