Building a platform for continual “Creative” success requires a cohesive mindset, and collective brand effort. These foundational principles ensures first and foremost those “driving” the brand are clear as to the near, and long term expectations. These expectations are built from defining “what” you as a brand stand for, “how” you are positioned, “where” you […]
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Tag Archives: Sports
July 5, 2011
Brand, Football, MLB, NBA, NFL, NHL, Sports, sports activation
Successful Sport Franchise Brand “Activation”…
inBuilding a successful “activation” bridge between professional sports franchise to globally recognized consumer brands, requires a clear understanding of the “common links” between the two entities. In order to fully understand the commonality, you must know what “drives” the brand from a franchise perspective and vice versa. Once you “liquify” yourself with this strategy, the […]
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