Tag Archives: Social


December 23, 2012
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Brand Creation or Destruction…

by bryansmeltzer in Branding , Marketing , Product Innovation 0 comments

  Building a platform for continual “Creative” success requires a cohesive mindset, and collective brand effort. These foundational principles ensures first and foremost those “driving” the brand are clear as to the near, and long term expectations. These expectations are built from defining “what” you as a brand stand for, “how” you are positioned, “where” […]

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Social Marketing Success…
June 27, 2011
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Social Marketing Success…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing , Uncategorized 0 comments

The ability of a brand to connect with their “advocates” on-line, and proactively “reach out” ¬†and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]

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