Brand Positioning is a key to ensuring you connect properly with your “CORE” audience… This means your positioning MUST flow through the “bloodlines” of everyone inside the BRAND for it to be authentic. It is the duty of the those “key” holders to ensure the Equity stays in tact, and you do not lose your […]
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Thoughts
Tag Archives: Social Media
MLB, NBA, Nike, Oakley, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Brand Positioning…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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action sports, adidas, Apparel Sourcing, apple, Art, artificial intelligence, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, branding, Consumer Branding, consumer products, Product Life Cycle, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Brand Product Lifecycle…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Brands who drive an effective Product Lifecycle strategy are able to survive the “Disruptive” battles that take others down. This battleground is not meant for the weary, you must have fought in the front lines before, survived the war, patched up your wounds and moved on to the next Product Evolution Cycle. These cycles require […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Brand Strategy, branding, Consumer Branding, consumer marketing, consumer products, Design, Digital Marketing, evolution, Football, MLB, NBA, Oakley, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Driving Brand Value…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Driving Brand Value has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Blue Ocean, Brand, brand innovation, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer products, Digital Marketing, MLB, NBA, NFL, Nike, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Strategic, Brand Driven Sports Marketing…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Whenever brands look to strategic marketing and brand “activation” , one component is always how to effectively build, manage and define metrics on sponsorships deals. With digital marketing and social media tools, athlete/team “activation” has become easier, but you must also have a cohesive, brand driven strategy to reach out to your target demographic. This […]
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action sports, adidas, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Digital Marketing, Footwear, NBA, NFL, NHL, Nike, Oakley, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
The ART of Destruction..!
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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The “Art of Destruction” is key to successfully building a long term brand that brings a constant “Point of Difference” to the marketplace. With this principle in place as part of your overall evolutionary process, you will never have a shortage of creative ideas, concepts and “pipeline” of product progressions or reinventions. This “Destruction” principle […]
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action sports, Apparel, apple, Art, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, branding, Consumer Branding, Footwear, Oakley, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Drive Growth…Invest in the FUTURE…!
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
, Uncategorized
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DRIVE Growth, Invest in the FUTURE…! Finding, defining and building a strategy around GROWTH is a key component to survival in this age of digital transformation. Those brands that call themselves “Innovation Driven”, or “First Movers” usually lack the courage to be truly “REVOLUTIONARY” (new markets/new capabilities). With an average 5% spent in this classification, […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, Oakley, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Product Branding…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Product Branding is an engrained strategy, and positioning that sits at the “heart” of all brands. While still in the planning stages, a brand decision is made as to “Who do We Aspire to Be…” This is one of the most crucial decisions, as it sets a precedence and founding principle behind all that you […]
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action sports, adidas, Apparel Sourcing, apple, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Consumer Branding, consumer marketing, consumer products, Footwear, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, TaylorMade
Love your Life Legacy..!
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Love your Life Legacy… “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. […]
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action sports, adidas, Apparel, apple, Art, baseball, Blue Ocean, Brand, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer products, Digital Marketing, MLB, NBA, NFL, NHL, Nike, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Foundational Brand Pillars…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]
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action sports, adidas, Apparel Sourcing, apple, Blue Ocean, Brand Marketing, Brand Sports Marketing, consumer marketing, consumer products, Design, Digital Marketing, evolution, Execution, eyewear, Football, Footwear, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Strategic Viral Marketing…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Strategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]
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