Being able to survive in the land of giants when you are a start up seems virtually impossible, but with the proper diligence you can set a course which increases your chances of success. From blatant knock offs, to direct IP violations, those with the deeper pockets inevitably win, but sometimes not. Being able to […]
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adidas, Apparel Sourcing, brand innovation, Brand Marketing, Brand Sports Marketing, Consumer Branding, consumer marketing, Product Branding, Product Marketing, Social Media
Succeed…
action sports, Apparel Sourcing, Art, baseball, Blue Ocean, Brand Sports Marketing, Consumer Branding, consumer products, Digital Marketing, Innovation, NFL, Nike, Oakley, Process planning, Product Life Cycle, Product Marketing, Social Media
IDEA…
Spreading an IDEA is a key ingredient to energizing the Product team to “Think Different”. An IDEA must have an impact, significantly change our daily lives, be able to “draw down” and be commercially viable (price, positioning, audience, adoption). Now, not every idea will spread quickly, or be embraced initially, but that is the plan, […]
Read Moreadidas, Apparel, Brand, Brand Sports Marketing, branding, Consumer Branding, consumer products, evolution, Innovation, NFL, Oakley, Product Creation, Social Media, Steve Jobs
Product Pipeline…
A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
Read Moreaction sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Design, Digital Marketing, Execution, eyewear, Football, Footwear, golf, Innovation, MLB, NBA, NFL, NHL, Oakley, Process planning, Product, Product Branding, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Create the Wave…and Ride it !
As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
Read Moreaction sports, adidas, Apparel Sourcing, Brand, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, consumer products, Digital Marketing, evolution, eyewear, Football, Product, Product Creation, Product Life Cycle, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Social Marketing Success…
The ability of a brand to connect with their “advocates” on-line, and proactively “reach out” and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]
Read Moreaction sports, adidas, Apparel, apple, baseball, Blue Ocean, brand innovation, Brand Marketing, branding, consumer marketing, consumer products, Oakley, Process planning, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Driving Brand Value…
Driving Brand Value has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at […]
Read Moreaction sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, consumer products, Design, Digital Marketing, MLB, NBA, Oakley, Social Media, Steve Jobs, TaylorMade
Product Vision…to REALITY..
When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
Read MoreApparel, Brand Sports Marketing, golf, innnovation, Innovation, NFL, Nike, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Viral Marketing…
Strategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]
Read Moreaction sports, adidas, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Marketing, branding, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Being RemarkABLE
Being Remarkable… Being remarkable has different meaning for each individual, however it encompasses many components. Each of which is unique and complementary to one another, and very few have the insight or risk taking demeanor to achieve all areas of being remarkable. Always pursue being REMARKABLE whenever and wherever you can throughout throughout your career […]
Read Moreaction sports, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, branding, Oakley, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Product Life Cycle Execution…
Successful Product Life Cycle Execution requires a disciplined approach, process driven mindset and accountability for execution. This is easier said than done, and their are many companies doing a lot of talking while others execute. Execution is the most critical ingredient to ensuring proper Product Life Cycle management. Other components which are part of the […]
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