Tag Archives: Social Marketing


“Brand Positioning… Open Water…”
October 29, 2015
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“Brand Positioning… Open Water…”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]

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“Product Evolution or Extinction…”
October 26, 2015
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“Product Evolution or Extinction…”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]

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December 23, 2012
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Brand Creation or Destruction…

by bryansmeltzer in Branding , Marketing , Product Innovation 0 comments

  Building a platform for continual “Creative” success requires a cohesive mindset, and collective brand effort. These foundational principles ensures first and foremost those “driving” the brand are clear as to the near, and long term expectations. These expectations are built from defining “what” you as a brand stand for, “how” you are positioned, “where” […]

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Social Marketing Success…
June 27, 2011
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Social Marketing Success…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing , Uncategorized 0 comments

The ability of a brand to connect with their “advocates” on-line, and proactively “reach out” ¬†and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]

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