Building a platform for continual “Creative” success requires a cohesive mindset, and collective brand effort. These foundational principles ensures first and foremost those “driving” the brand are clear as to the near, and long term expectations. These expectations are built from defining “what” you as a brand stand for, “how” you are positioned, “where” you […]
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Thoughts
Tag Archives: sales
apple, Art, baseball, Design, Football, Innovation, leadership, MLB, NBA, NFL, NHL, Product, sales, Sports, strategy
Brand Creation or Destruction..
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
, Uncategorized
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, baseball, Blue Ocean, Brand, brand i, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, business development, Community, Consumer Branding, Consumer Goods, consumer marketing, consumer products, Design, Digital Marketing, evolution, Execution, eyewear, Football, Footwear Sourcing, foundation, innnovation, jobs, K-swiss, lifestyle branding, MLB, NBA, NFL, NHL, Nike, Oakley, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, sales, Social Marketing, Social Media, Sports, sports activation, Steve Jobs, Strategic Marketing, strategy, TaylorMade
“Brand Positioning… Open Water…”
by
in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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April 2, 2012
brand positioning, Brand Strategy, sales
Creating Brand “Mystique”…
by
in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
0 comments
Many, if not all, brands look to create brand equity, either through building a brand driven vertical marketing strategy or defining their unique “POD” from competitors. These are two “key” components/drivers for success at retail. Although a “key” component it does not always translate to building brand equity. I find one of […]
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