Tag Archives: sales


Brand Creation or Destruction..
October 10, 2016
, , , , , , , , , , , , , ,

Brand Creation or Destruction..

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing , Uncategorized 0 comments

Building a platform for continual “Creative” success requires a cohesive mindset, and collective brand effort. These foundational principles ensures first and foremost those “driving” the brand are clear as to the near, and long term expectations. These expectations are built from defining “what” you as a brand stand for, “how” you are positioned, “where” you […]

Read More
“Brand Positioning… Open Water…”
October 29, 2015
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

“Brand Positioning… Open Water…”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]

Read More
April 2, 2012
, ,

Creating Brand “Mystique”…

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

      Many, if not all, brands look to create brand equity, either through building a brand driven vertical marketing strategy or defining their unique “POD” from competitors. These are two “key” components/drivers for success at retail. Although a “key” component it does not always translate to building brand equity. I find one of […]

Read More