When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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Thoughts
Tag Archives: Product
action sports, adidas, Apparel, Apparel Sourcing, brand innovation, Brand Marketing, Brand Strategy, branding, Innovation, NBA, Product, Product Life Cycle, Steve Jobs, Strategic Marketing
Brand Positioning…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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adidas, Apparel, Apparel Sourcing, baseball, Brand Marketing, Brand Sports Marketing, K-swiss, NBA, NFL, Oakley, Product, Steve Jobs, Strategic Marketing
Pillars of a Brand..
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in
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When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]
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action sports, Apparel, baseball, Blue Ocean, Brand Marketing, Brand Sports Marketing, Consumer Branding, consumer marketing, Execution, NFL, Oakley, Product, Steve Jobs
Market Driving vs Market Driven…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in […]
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action sports, Apparel, Apparel Sourcing, apple, baseball, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, consumer marketing, consumer products, Design, Digital Marketing, Execution, MLB, Oakley, Process planning, Product, Steve Jobs, Strategic Marketing, TaylorMade
Think Local…Act Global…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
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action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Design, Digital Marketing, Execution, eyewear, Football, Footwear, golf, Innovation, MLB, NBA, NFL, NHL, Oakley, Process planning, Product, Product Branding, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Create the Wave…and Ride it !
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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Apparel Sourcing, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer marketing, Innovation, K-swiss, NBA, Nike, Oakley, Process planning, Product, Steve Jobs, Strategic Marketing, TaylorMade
Drive Traffic to your Brand…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always […]
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