Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]
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Thoughts
Tag Archives: product positioning
action sports, adidas, Apparel, Apparel Sourcing, apple, apprel, Art, baksetball, baseball, Blue Ocean, Brand, brand i, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, business development, Community, Consumer Branding, Consumer Goods, consumer marketing, consumer products, Design, Digital Marketing, evolution, Execution, eyewear, Football, Footwear, Footwear Sourcing, foundation, golf, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, MLB, NBA, NFL, NHL, Nike, o'neill, Oakley, Outerwear Sourcing, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Design, product evolution, Product Innoi, product innovations, Product Life Cycle, Product Marketing, product Marketing.Oakley.K-Swiss, product positioning, quiksilver, rip curl, Social Marketing, Social Media, Sports, sports activation, Steve Jobs, Strategic Marketing, strategy, surf, TaylorMade, wave
“Product Evolution or Extinction…”
by
in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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January 6, 2015
adidas, Apparel, Apparel Sourcing, apple, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, eyewear, Footwear, Innovation, Oakley, product positioning, Steve Jobs, Strategic Marketing, TaylorMade
Building a “Product Creation” System…
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in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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“Authentic” Product Creation is a process where a brand has developed such an efficient and effective system, they are able to commercialize concepts that drive or re-create product categories. This system is key to gaining their competitive advantage long term, and leaves your competition to “imitating” and not truly “innovating” in their space. By “imitating” […]
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October 19, 2012
Apparel, apple, Brand Marketing, Brand Sports Marketing, branding, consumer products, evolution, Football, Footwear, Innovation, MLB, NBA, NFL, NHL, Nike, Oakley, Product, product evolution, product positioning, Steve Jobs
“Product Evolution or Extinction..”
by
in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
0 comments
Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]
Read More
June 20, 2012
adidas, Apparel, apple, Brand Sports Marketing, Brand Strategy, branding, Footwear, foundation, Innovation, K-swiss, MLB, NBA, NFL, Nike, Oakley, positioning, Product Innovation, Product Life Cycle, product positioning
Foundational Pillars to successful Branding…
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in
Branding
, Marketing
, Uncategorized
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When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]
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