Tag Archives: product positioning


“Product Evolution or Extinction…”
October 26, 2015
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“Product Evolution or Extinction…”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]

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January 6, 2015
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Building a “Product Creation” System…

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

“Authentic” Product Creation is a process where a brand has developed such an efficient and effective system, they are able to commercialize concepts that drive or re-create product categories. This system is key to gaining their competitive advantage long term, and leaves your competition to “imitating” and not truly “innovating” in their space. By “imitating” […]

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March 12, 2013
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Product Creation Engine drives Marketing..

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation 0 comments

There’s Beauty In Performance ! Great Product Design and Creation drives a brands Marketing engine. Without Great Products serving a defined purpose and a clear USP, Marketing will run out of “Ammo” quickly. With the Product Team putting gas in the Marketing Engine, this allows the team to build an “authentic” message that resonates with […]

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October 19, 2012
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“Product Evolution or Extinction..”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]

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June 20, 2012
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Foundational Pillars to successful Branding…

by bryansmeltzer in Branding , Marketing , Uncategorized 0 comments

When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]

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