Product Marketing – Bryan Smeltzer

March 10, 2020

brand positioning, Brand Sports Marketing, Consumer Branding, Product Creation, Product Marketing, Steve Jobs

Memories…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Product Innovation 0 comments

“Take care of all your memories. For you cannot relive them…” Life Wisdom from Dylan Always enjoy those precious times with family, friends and… always take time to refresh and re-energize ! #liquidmindsite #dylan #refresh

March 2, 2020

adidas, Apparel Sourcing, brand innovation, Brand Marketing, Brand Sports Marketing, Consumer Branding, consumer marketing, Product Branding, Product Marketing, Social Media

Succeed…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Being able to survive in the land of giants when you are a start up seems virtually impossible, but with the proper diligence you can set a course which increases your chances of success. From blatant knock offs, to direct IP violations, those with the deeper pockets inevitably win, but sometimes not. Being able to […]

February 13, 2020

action sports, Apparel Sourcing, Art, baseball, Blue Ocean, Brand Sports Marketing, Consumer Branding, consumer products, Digital Marketing, Innovation, NFL, Nike, Oakley, Process planning, Product Life Cycle, Product Marketing, Social Media

IDEA…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Spreading an IDEA is a key ingredient to energizing the Product team to “Think Different”. An IDEA must have an impact, significantly change our daily lives, be able to “draw down” and be commercially viable (price, positioning, audience, adoption). Now, not every idea will spread quickly, or be embraced initially, but that is the plan, […]

January 20, 2020

Apparel Sourcing, Blue Ocean, Brand Sports Marketing, Consumer Branding, Design, Digital Marketing, evolution, Execution, Innovation, Oakley, Process planning, Product Life Cycle, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade

Leadership…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Leadership is a talent many say they have, but few actually possess. There is so much that goes into a great Leader, and personality is a leading indicator of your ability to lead your Brand or Team, both are intertwined and essential to the success. I have seen many Brands where the Leadership has neither […]

January 14, 2020

adidas, Apparel Sourcing, baseball, branding, Innovation, Nike, Process planning, Product Branding, Product Marketing, Steve Jobs

Stay Hungry…& Foolish…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“Stay Hungry….Stay Foolish..” Infinite Wisdom from Steve Always remain Hungry, and Foolish enough to know you have a lot to learn. #stevejobs #stayhungry #stayfoolish

January 8, 2020

Apparel Sourcing, Blue Ocean, Brand Marketing, consumer marketing, consumer products, Design, Digital Marketing, Oakley, Product Marketing, Steve Jobs

First Mover vs Creator…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Being a “First Mover” is different than be a “Category Creator”, and the distinct difference is one disrupts, while the other creates something no one knew they needed. Both are innovative and are a key metric to becoming a “Visionary” brand, but to many companies have the delusion of feeling they have either disrupted, and […]

January 3, 2020

action sports, adidas, Apparel Sourcing, baseball, Brand Marketing, Digital Marketing, Footwear, Innovation, Product Marketing, Steve Jobs, Strategic Marketing

Change…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

“Let him that would move the World first move Himself…” Life Wisdom from Socrates As we start this new year, now is the time to evaluate and make the changes you feel are […]

December 3, 2019

Apparel Sourcing, apple, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer products, Footwear, MLB, Nike, Product Branding, Product Life Cycle, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade

True Innovation…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Many Brands have worn out their use of “Innovation”. These are brands that feel a “Progression” beyond where they are today is “True” innovation. The idea of living in a “Bubble” while others run circles around you, is not a reality they choose to deal with and as a result they get run over. “Get […]

June 20, 2019

action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Design, Digital Marketing, Execution, eyewear, Football, Footwear, golf, Innovation, MLB, NBA, NFL, NHL, Oakley, Process planning, Product, Product Branding, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade

Create the Wave…and Ride it !

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

June 10, 2019

action sports, adidas, apple, baseball, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, branding, Consumer Branding, consumer marketing, Digital Marketing, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade

Brand JUICE…!

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]

Thoughts

Tag Archives: Product Marketing

brand positioning, Brand Sports Marketing, Consumer Branding, Product Creation, Product Marketing, Steve Jobs

Memories…