Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]
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Thoughts
Tag Archives: product innovations
action sports, adidas, Apparel, Apparel Sourcing, apple, apprel, Art, baksetball, baseball, Blue Ocean, Brand, brand i, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, business development, Community, Consumer Branding, Consumer Goods, consumer marketing, consumer products, Design, Digital Marketing, evolution, Execution, eyewear, Football, Footwear, Footwear Sourcing, foundation, golf, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, MLB, NBA, NFL, NHL, Nike, o'neill, Oakley, Outerwear Sourcing, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Design, product evolution, Product Innoi, product innovations, Product Life Cycle, Product Marketing, product Marketing.Oakley.K-Swiss, product positioning, quiksilver, rip curl, Social Marketing, Social Media, Sports, sports activation, Steve Jobs, Strategic Marketing, strategy, surf, TaylorMade, wave
“Product Evolution or Extinction…”
by
in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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February 20, 2012
adidas, branding, Consumer Branding, Oakley, product innovations, TaylorMade
Driving Brand Success…
by
in
Branding
, Marketing
, Merchandising
, Product Innovation
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Successful Branding requires a mindset for building long term loyalty, and a DNA strategy exclusive to your “bloodlines”. The distinction between great brands that survive, grow and continue to build “brand advocates”, versus others who “draft” off others success is clear when you analyze their inherent brand equity and market positioning. When you have […]
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