Tag Archives: Product Innovation


June 20, 2012
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Foundational Pillars to successful Branding…

by bryansmeltzer in Branding , Marketing , Uncategorized 0 comments

When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]

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October 24, 2011
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Building Brand Advocates…

by bryansmeltzer in Branding , Marketing 0 comments

      Building, maintaining, connecting with and growing your “Brand Advocates” is crucial to assuring long term brand value. This is the “core” group of individuals who will “stick” with the brand through the ups and downs, regardless of ¬†competitors need to capture category market share.¬† In great measure this group of “brand advocates” […]

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October 6, 2011
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iCon Forever…

by bryansmeltzer in Branding , Marketing 0 comments

    Steve, the iCon, a tribute to the one who inspired so many, continually challenged others and was committed to “Taste” blended with “Innovation” and “Function”. With the passing of Steve, this was a very sad day as I have always looked to him for inspiration and motivational leadership. Steve was not only a […]

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September 20, 2011
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Build a Creative Engine…

by bryansmeltzer in Branding , Marketing 0 comments

Building a “Creative Engine” requires not only a defined process, but more importantly a team that understands how, and wants to take risks in the marketplace. In developing this engine, you drive on all cylinders, build a creative alliance and are constantly moving towards your long term goal of becoming a market leader. Being unpredictable, […]

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June 6, 2011
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Strategic Brand Driven Sports Marketing..

by bryansmeltzer in Branding , Marketing , Sports Marketing 0 comments

Whenever brands look to strategic marketing and brand “activation” , one component is always how to effectively build, manage and define metrics on sponsorships deals. With digital marketing and social media tools, athlete/team “activation” has become easier, but you must also have a cohesive, brand driven strategy to reach out to your target demographic. This […]

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