Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]
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Thoughts
Tag Archives: Product Innoi
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“Product Evolution or Extinction…”
by
in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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October 3, 2011
Apparel, Brand Marketing, consumer products, Footwear, Innovation, Product Innoi, Product Marketing
Innovation Pipeline…
by
in
Branding
, Marketing
, Product Innovation
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A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
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