Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]
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Tag Archives: Product Design
September 23, 2015
action sports, Apparel, apple, baksetball, baseball, Blue Ocean, brand innovation, brand positioning, Consumer Branding, consumer marketing, Design, Digital Marketing, evolution, Execution, Football, Footwear Sourcing, foundation, golf, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, Marketing, MLB, NBA, NFL, Nike, Oakley, Outerwear Sourcing, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Design, product evolution
Creating a Masterpiece…
inWhen striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]
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December 27, 2011
Art, Design, Innovation, Oakley, Product Design
Building a Masterpiece…
inWhen striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]
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