Tag Archives: Process planning


February 13, 2020
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IDEA…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Spreading an IDEA is a key ingredient to energizing the Product team to “Think Different”. An IDEA must have an impact, significantly change our daily lives, be able to “draw down” and be commercially viable (price, positioning, audience, adoption). Now, not every idea will spread quickly, or be embraced initially, but that is the plan, […]

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February 10, 2020
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by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

IP is a key component to establishing a brands “first mover” advantage, just do not become reliant a “one hit” wonder. You must fill this IP pipeline with new, commercially viable “breakaway”, disruptive products or technology. Those who deploy this strategy effectively, and evangelize the need to keep the waves of innovation flowing are the […]

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January 23, 2020
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Value Management…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Customer Value creation, and ongoing management are the new norm for Brands wanting to sustain long term value and consistency with revenue forecast. This Customer Value analysis, unlike CRM, throws in some analytical analysis regarding Long Term Value (LTV), which prior to deploying this strategy, did not exist. While CRM still has its place, being […]

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January 20, 2020
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Leadership…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Leadership is a talent many say they have, but few actually possess. There is so much that goes into a great Leader, and personality is a leading indicator of your ability to lead your Brand or Team, both are intertwined and essential to the success. I have seen many Brands where the Leadership has neither […]

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Stay Hungry…& Foolish…
January 14, 2020
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Stay Hungry…& Foolish…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“Stay Hungry….Stay Foolish..”                      Infinite Wisdom from Steve Always remain Hungry, and Foolish enough to know you have a lot to learn. #stevejobs #stayhungry #stayfoolish

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Happiness..
December 19, 2019
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Happiness..

by bryansmeltzer in Branding , Business Development , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

“Happiness is when what you think, what you say, and what you do are in harmony…”                                      Life Wisdom from Gandhi Always find a way to reflect Happiness in your Life…

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Act Global….Think Local…
November 25, 2019
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Act Global….Think Local…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

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Blending Function w/ Design…
August 12, 2019
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Blending Function w/ Design…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As simple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established a […]

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Think Local…Act Global…
June 24, 2019
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Think Local…Act Global…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

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Create the Wave…and Ride it !
June 20, 2019
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Create the Wave…and Ride it !

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

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