Process planning – Bryan Smeltzer

February 13, 2020

action sports, Apparel Sourcing, Art, baseball, Blue Ocean, Brand Sports Marketing, Consumer Branding, consumer products, Digital Marketing, Innovation, NFL, Nike, Oakley, Process planning, Product Life Cycle, Product Marketing, Social Media

IDEA…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Spreading an IDEA is a key ingredient to energizing the Product team to “Think Different”. An IDEA must have an impact, significantly change our daily lives, be able to “draw down” and be commercially viable (price, positioning, audience, adoption). Now, not every idea will spread quickly, or be embraced initially, but that is the plan, […]

February 10, 2020

Apparel Sourcing, Brand, brand innovation, Brand Sports Marketing, consumer products, Oakley, Process planning, Steve Jobs, Strategic Marketing

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

IP is a key component to establishing a brands “first mover” advantage, just do not become reliant a “one hit” wonder. You must fill this IP pipeline with new, commercially viable “breakaway”, disruptive products or technology. Those who deploy this strategy effectively, and evangelize the need to keep the waves of innovation flowing are the […]

January 23, 2020

adidas, Apparel, Apparel Sourcing, Art, Brand Strategy, consumer marketing, consumer products, Digital Marketing, Execution, Footwear, innnovation, K-swiss, Oakley, Process planning, Steve Jobs, Strategic Marketing, TaylorMade

Value Management…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Customer Value creation, and ongoing management are the new norm for Brands wanting to sustain long term value and consistency with revenue forecast. This Customer Value analysis, unlike CRM, throws in some analytical analysis regarding Long Term Value (LTV), which prior to deploying this strategy, did not exist. While CRM still has its place, being […]

January 20, 2020

Apparel Sourcing, Blue Ocean, Brand Sports Marketing, Consumer Branding, Design, Digital Marketing, evolution, Execution, Innovation, Oakley, Process planning, Product Life Cycle, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade

Leadership…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Leadership is a talent many say they have, but few actually possess. There is so much that goes into a great Leader, and personality is a leading indicator of your ability to lead your Brand or Team, both are intertwined and essential to the success. I have seen many Brands where the Leadership has neither […]

January 14, 2020

adidas, Apparel Sourcing, baseball, branding, Innovation, Nike, Process planning, Product Branding, Product Marketing, Steve Jobs

Stay Hungry…& Foolish…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“Stay Hungry….Stay Foolish..” Infinite Wisdom from Steve Always remain Hungry, and Foolish enough to know you have a lot to learn. #stevejobs #stayhungry #stayfoolish

December 19, 2019

action sports, Apparel Sourcing, Execution, Footwear, Process planning, Product Branding, Product Life Cycle, Steve Jobs, Strategic Marketing

Happiness..

by bryansmeltzer in Branding , Business Development , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

“Happiness is when what you think, what you say, and what you do are in harmony…” Life Wisdom from Gandhi Always find a way to reflect Happiness in your Life…

November 25, 2019

Apparel Sourcing, brand innovation, Brand Marketing, branding, Consumer Branding, consumer marketing, innnovation, MLB, Nike, Oakley, Process planning, Product Branding, Steve Jobs, Strategic Marketing, TaylorMade

Act Global….Think Local…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

August 12, 2019

action sports, Apparel, Art, Brand, Brand Sports Marketing, Consumer Branding, consumer products, Digital Marketing, Innovation, K-swiss, MLB, NBA, NHL, Nike, Oakley, Process planning, Steve Jobs, Strategic Marketing

Blending Function w/ Design…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As simple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established a […]

June 24, 2019

action sports, Apparel, Apparel Sourcing, apple, baseball, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, consumer marketing, consumer products, Design, Digital Marketing, Execution, MLB, Oakley, Process planning, Product, Steve Jobs, Strategic Marketing, TaylorMade

Think Local…Act Global…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

June 20, 2019

action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Design, Digital Marketing, Execution, eyewear, Football, Footwear, golf, Innovation, MLB, NBA, NFL, NHL, Oakley, Process planning, Product, Product Branding, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade

Create the Wave…and Ride it !

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

Thoughts

Tag Archives: Process planning

action sports, Apparel Sourcing, Execution, Footwear, Process planning, Product Branding, Product Life Cycle, Steve Jobs, Strategic Marketing

Happiness..