When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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Tag Archives: Packaging
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Creating a Masterpiece…
inWhen striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]
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Driving Sales Success through Product Presentation..
inBrands that have a clearly defined positioning strategy from product ideation through retail merchandising, succeed as a result of proper overall presentation.This presentation mindset is engrained into the culture of these brands, and cross-functionally expectations are to “finish off” all aspects prior to qualifying the product for distribution. To many times you will see brands […]
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