Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]
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Thoughts
Tag Archives: Outerwear Sourcing
action sports, adidas, Apparel, Apparel Sourcing, apple, apprel, Art, baksetball, baseball, Blue Ocean, Brand, brand i, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, business development, Community, Consumer Branding, Consumer Goods, consumer marketing, consumer products, Design, Digital Marketing, evolution, Execution, eyewear, Football, Footwear, Footwear Sourcing, foundation, golf, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, MLB, NBA, NFL, NHL, Nike, o'neill, Oakley, Outerwear Sourcing, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Design, product evolution, Product Innoi, product innovations, Product Life Cycle, Product Marketing, product Marketing.Oakley.K-Swiss, product positioning, quiksilver, rip curl, Social Marketing, Social Media, Sports, sports activation, Steve Jobs, Strategic Marketing, strategy, surf, TaylorMade, wave
“Product Evolution or Extinction…”
by
in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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September 23, 2015
action sports, Apparel, apple, baksetball, baseball, Blue Ocean, brand innovation, brand positioning, Consumer Branding, consumer marketing, Design, Digital Marketing, evolution, Execution, Football, Footwear Sourcing, foundation, golf, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, Marketing, MLB, NBA, NFL, Nike, Oakley, Outerwear Sourcing, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Design, product evolution
Creating a Masterpiece…
When striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]
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October 27, 2014
adidas, Apparel, Apparel Sourcing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, eyewear, Footwear, Innovation, NFL, Nike, Oakley, Outerwear Sourcing, Process planning, Steve Jobs, Strategic Marketing, TaylorMade
Product Life Cycle Execution…
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in
Branding
, Merchandising
, Product Innovation
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Successful Product Life Cycle Execution requires a disciplined approach, process driven mindset and accountability for execution. This is easier said than done, and their are many companies doing a lot of talking while others execute. Execution is the most critical ingredient to ensuring proper Product Life Cycle management. Other components which are part of […]
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June 20, 2011
Apparel, Apparel Sourcing, Footwear, Footwear Sourcing, Marketing, Outerwear Sourcing, Product Branding, Product Creation
Product Sourcing must match Vision…
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in
Branding
, Product Innovation
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When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
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