Tag Archives: Outerwear Sourcing


“Product Evolution or Extinction…”
October 26, 2015
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

“Product Evolution or Extinction…”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]

Read More
September 23, 2015
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Creating a Masterpiece…

by bryansmeltzer in Branding , Merchandising , Product Innovation , Sports Marketing 0 comments

When striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]

Read More
October 27, 2014
, , , , , , , , , , , , , , , , ,

Product Life Cycle Execution…

by bryansmeltzer in Branding , Merchandising , Product Innovation 0 comments

  Successful Product Life Cycle Execution requires a disciplined approach, process driven mindset and accountability for execution. This is easier said than done, and their are many companies doing a lot of talking while others execute. Execution is the most critical ingredient to ensuring proper Product Life Cycle management. Other components which are part of […]

Read More
June 20, 2011
, , , , , , ,

Product Sourcing must match Vision…

by bryansmeltzer in Branding , Product Innovation 0 comments

When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of ┬áthe factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]

Read More